Skip to content


Preset: Superstore - Fashion

The ultimate Shopify theme for wholesalers and high-volume stores. Build your business with power, performance, and tons of design and layout options.

Released May 1, 2019
Current Version: v2.1.1 (updated September 22, 2019)

View documentation

FeaturesLearn more about the features this theme has to offer.
Optimized for large catalogs

Superstore is built to support online stores with huge catalogs and advanced merchandising needs.

Epic design flexibility

Achieve a singular, branded look and feel with Superstore’s highly configurable design, styling, and layout options.

Ultra-powerful navigation

Get customers to the checkout faster with customizable multi-column drop-down menus and quick links.

Predictive live search

Improve discoverability and accelerate conversions with fast, dynamic search results for products and content.


Superstore integrates seamlessly with Wholesale Club, the easiest way to offer wholesale pricing on Shopify.

Speed and performance

Superstore comes fully loaded with a host of speed-boosting features, including Turbolinks, lazy loading, and minified JS.

Fast collection filtering

AJAX technology allows customers to rapidly and responsively filter and sort products on collection pages.

Eye-catching promotions

Promote sales, discounts, and featured products with promo sections similar to major online retailers.

Fully integrated custom scripts

Make additions and edits to your theme’s code without the hassle of having to leave the theme editor.

Dynamic highlights banner

Display contact details, shipping policies, and other important store info with stylish, customizable icons.

All of our Shopify themes come with the following features
  • Free customer support
  • Free theme updates
  • Mobile-friendly design
  • Customizable layout
  • Built-in styles and color palettes
  • Modular design
  • Integrated social feeds
  • Social media icons
  • Search engine optimization
  • Drop-down navigation support
AnswersGet answers to common questions about this theme.
How do I install the theme once I’ve purchased it?

Easy! We’ll email you a zip file, which you can upload via the “Online Store” section of your Shopify admin. Simply click “Upload theme” and it will be there for you to customize, preview, and publish when you’re ready.

Can I customize the theme styles? Or can I use one theme style on one page and another style on a different page?

Yes and yes! We created these theme styles to show the diversity of Superstore’s features, but you can pick and choose however you want. Think of the styles as jumping-off points.

Can I use our company’s font?

Yes! Superstore now features custom fonts. Thus, using a bespoke font is now possible provided you've completed the latest update to version 2.1. 

Can you help me customize the theme?

We can help you get set up and familiarize yourself with Superstore’s features, but we can’t guarantee support for extensive customizations. That said, we’ll do whatever we can to help you find a viable solution.

Does this theme integrate with all Shopify apps?

Not all, but many! All Pixel Union themes integrate with Pixel Union apps. If you’re using an app from another developer, please contact them to see if it plays well with Superstore.

UpdatesThis theme was last updated on July 22, 2019.

September 24th, 2019 - v2.1.1


  • Added new Agency theme style

Got an old version of Superstore?

Update using the Theme Updater App Theme Updater

September 19th, 2019 - v2.1.0


  • You can now separate your content on the product description to include a more lengthy description beneath a <!-- more --> tag.
  • We have added some support for custom html to create accordions in your pages and product descriptions by using the <details> and <summary> tags.
  • A letter spacing adjustment for the body text
  • For the minimalists, you can now disable breadcrumbs on collection, collections list, product, and search pages.
  • Product and collection pages now offer a grid section with all the same great features as the home page grid section.
  • More column width options on product pages so you can emphasize the image, or the description, to best suit your products.
  • There is now a series of settings to give extra space between the products when they are shown in a list or grid.
  • We have added 21 new languages to our theme translations!
  • New image with text section on Collection pages
  • We have added a new minimal collection template!
  • New option to underline links in the body text for a retro and accessibility friendly look
  • For the minimalists, you can now disable breadcrumbs on collection, collections list, product, and search pages.
  • Product and collection pages now offer a grid section with all the same great features as the home page grid section.


  • Fine tuned the size of product review stars
  • Reduced the maximum width of the cart.
  • Adjust additional cart buttons sizing and style.
  • Made a change to keep the site footer constrained to the maximum width setting.


  • Dynamic checkout buttons were never displayed - now they appear when they should.

September 13th, 2019 – v2.0.1

  • Added new Interior preset and updated fashion and tech presets

Got an old version of Superstore?

Update using the Theme Updater App Theme Updater

September 11th, 2019 – v2.0.0
  • There is a new “Basic” layout option for the header, found under the theme settings.
  • You can now add a shadow below the header by choosing a colour in the theme settings.
  • We have added a new Image with Text homepage section!
  • Added the ability to add subheadings to various sections on the home page.
  • You can now set the roundness of your button, form input, container and product card corners!
  • You now have the option of a bag icon for the header cart button!
  • Color and pattern swatches! On products, product cards, and collection filters, with lots of options so you can make them look just right.
  • Fixed images stretching on blog posts.
  • Fixed scrolling on product gallery, keeping selected images within view.
  • Triple clicking on collection filters no longer shows an unstyled page
  • Moved some code around between the different header layouts so that we can offer more options in the future.
  • Adjusted how the quickshop works to make it snappier.
  • Meganavs will now show directly below their parent navigation item. This is to help those longer menus that wrap onto more than one line.


July 22nd, 2019 – v1.0.1
  • Newsletter header now includes an option to set the header color.
  • The Highlights bar will now correctly display icons on small screens.
  • Filter tags will now work correctly on vendor pages.
  • Shopify Product Reviews will appear as expected when Turbolinks are enabled.
  • We have removed the drop shadow from product cards on the cart page.
  • We have fixed the shape of the Dynamic Checkout Button to match the add-to-cart button.
  • Navigation items with filter tags in them will now work as expected.
  • Fixed the home page Search section to use the form input border color instead of the color from the header’s search bar.
  • Collection filters will no longer show headings for filter groups with no available products under that group.
  • Small promo header now breaks to new line correctly on mobile
  • Home page Blog posts now use correct read more icon
  • Selected view remains correct after selecting a filter on collections
  • Navigation items with filter tags in them will show the selected tag in the sidebar even when it would normally be hidden under ‘See more’
  • Inputs no longer render incorrectly in certain cases when focused.
  • Remove hover state of selected option on collections.
  • Fix star ratings overlapping when text is oversized.
  • The Traditional header promo text heading will now reflect the selected heading font weight


May 1st, 2019 – v1.0.0
  • Initial release!
View Interior demo View Fashion demo View Tech demo

Customer Reviews

Based on 5 reviews Write a review

More tools and resources

Grow your business with help from Shopify experts.