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Preset: Launch - Cool
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Find the Launch theme on the Shopify Theme Store
The perfect Shopify theme for scaling startups into successful online stores
Release notes
Launch Help Center



Header and footer

Theme settings

FeaturesLearn more about the features this theme has to offer.
Optimized for small catalogs

Launch is built for single-product and small-catalog stores, with the ability to scale as your business grows.

Unique goal-tracking feature

Excite customers and tell your brand story with Launch’s Kickstarter-style crowdfunding feature.

Customizable colour gradient

Customize Launch's signature colour gradient to match your brand and style.


Launch makes it easy to highlight product features on both your homepage and product pages.

Technical specifications

Display technical specifications directly on your featured product page to build trust with customers.

Team members

Build your brand by featuring employees’ photos, names, and positions on your “About” page.

All of our Shopify themes come with the following features
  • Free customer support
  • Free theme updates
  • Mobile-friendly design
  • Customizable layout
  • Built-in styles and color palettes
  • Modular design
  • Integrated social feeds
  • Social media icons
  • Search engine optimization
  • Drop-down navigation support

Merchant Shops View live merchant stores using this theme.
Miroo Dental


AnswersGet answers to common questions about this theme.
How do I install the theme once I’ve purchased it?

Easy! We’ll email you a zip file, which you can upload via the “Online Store” section of your Shopify admin. Simply click “Upload theme” and it will be there for you to customize, preview, and publish when you’re ready.

Does this theme work with larger-sized catalogs?

Yes, it does. Launch is built to scale as your company grows. Although it is optimized for single-product stores, Launch also works with larger catalogs.

Can I customize the theme styles? Or can I use one theme style on one page and another style on a different page?

Yes and yes! We created these theme styles to show the diversity of Launch’s features, but you can pick and choose however you want. Think of the styles as jumping-off points.

Can I use our company’s font?

Maybe. If your company’s font is available in the Shopify font library or through Typekit, you can use it in the theme. If it’s a Typekit font, you will need to edit your theme’s code

Can you help me customize the theme?

We can help you get set up and familiarize yourself with Launch’s features, but we can’t guarantee support for extensive customizations. That said, we’ll do whatever we can to help you find a viable solution.

Does this theme integrate with all Shopify apps?

Not all, but many! All Pixel Union themes integrate with Pixel Union apps. If you’re using an app from another developer, please contact them to see if it plays well with Launch.

View Cool demo View Fresh demo View Bold demo

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