Level up your Shopify store with video
While high-quality images and well-written product descriptions are essential, there’s another powerful tool merchants often overlook: video.
Integrating videos into your Shopify storefront can significantly enhance user experience, boost conversions, and strengthen your brand’s credibility.
Even better, if you're using one of Pixel Union's Shopify themes—such as Empire, Atlantic, Editions, Grid, Startup, and Tailor—you’re already equipped with a dedicated section designed specifically for showcasing videos. If not, it’s simple to add a video section for free with Theme Updater & Backups.
Let’s explore the benefits of adding video and how to achieve this with your storefront.
Why add video to your Shopify storefront?
Adding a video to your Shopify store can enhance customer engagement, improve conversion rates, bolster product understanding, boost SEO, and optimize mobile user experience.
Enhanced customer engagement
Videos are more engaging than static images or text alone. In fact, studies show that video content increases the time users spend on a website.
Visitors are more likely to explore your products, browse longer, and better understand your offerings when they’re engaged through dynamic content like videos. For example, a product demonstration video can show users how your product works, making it easier for them to visualize owning or using it.
Improved conversion rates
One of the biggest advantages of adding video to your Shopify store is its potential to boost conversions. According to Wyzowl, 84% of people say they’ve been convinced to buy a product or service after watching a brand’s video. Whether it’s a tutorial, testimonial, or behind-the-scenes content, videos build trust and often serve as the final push customers need to make a purchase.
Better product understanding
Not all products are easy to explain with images or text. A 360-degree video view or a product demo can answer customer questions that they might not even realize they have.
Videos provide a more comprehensive look at your product’s size, color, texture, and functionality, reducing the likelihood of returns and increasing customer satisfaction.
SEO boost
Search engines love videos. Adding video content to your Shopify store can improve your website’s SEO performance, making it easier for customers to find you through search engines. Google’s algorithms prioritize video-rich content, meaning a page with a relevant, high-quality video is more likely to appear in search results than one without. This can drive organic traffic to your store, ultimately leading to more sales.
Optimized mobile experience
More than half of all online shopping is done on mobile devices. Videos are highly accessible and mobile-friendly, ensuring that customers can enjoy an immersive shopping experience, whether they’re browsing on a phone, tablet, or desktop.
Add videos with our themes
Pixel Union’s themes—Empire, Atlantic, Editions, Grid, Startup, and Tailor—are known for their clean designs and rich functionality. A standout feature across these themes is the dedicated video section, allowing merchants to easily integrate video content into their storefront without needing to mess with complicated coding or external apps.
Add videos with Theme Updater & Backups
Not using a Pixel Union theme? No problem. Add a video section for free with the Theme Updater & Backups app.
Simply install the app (no subscription required) and install the Video section in ANY current Shopify theme.
Using videos effectively on your Shopify store
Keep it short and sweet: Attention spans are short. Try to keep videos between 30 seconds and 2 minutes long. If your video is longer, make sure the most important information is delivered early on.
Focus on quality: High-quality videos build trust. Make sure the video is well-lit, clear, and professionally shot if possible. Poor-quality videos can do more harm than good.
Use subtitles: Many people watch videos on mute, especially on mobile. Adding captions ensures that your message is delivered, even if the sound is off.
Place videos strategically: The video section in Pixel Union themes allows you to place your videos front and center. Use this feature strategically—on your homepage, in product galleries, or on landing pages.
Monitor performance: Use Shopify’s built-in analytics and third-party tools like Google Analytics to track how your videos are performing. Are they increasing engagement? Are customers spending more time on your site? Use this data to refine your video strategy.
Watch conversions increase
Adding video to your Shopify storefront is a smart way to engage customers, improve conversions, and elevate your brand.
With Empire, Atlantic, Editions, Grid, Startup, and Tailor, adding video to your store has never been easier. These themes include built-in video sections that make it simple to showcase your content in a visually appealing way.
With Theme Updater & Backups, you can enhance any Shopify theme with a Video section—just one of many premium sections available in the app.
So, whether you’re highlighting product features, sharing customer testimonials, or offering a behind-the-scenes look at your brand, consider adding video to your store today—it could be the key to unlocking your next level of ecommerce success.