The recent Coronavirus outbreak has the year off to a tough start, to say the least. At the time of this post, there are approximately 415,113 confirmed cases of COVID-19. And as we’ve learned in recent weeks, a pandemic of this capacity...
When it comes to creating a compelling store experience, one of the most important aspects to consider is your product pages. And while having great copy and product descriptions are certainly part of the equation, the majority of your customers...
Hi Merchants, As you all are likely aware, our world is experiencing an unprecedented event with the global spread of COVID-19. While the area of the world that Pixel Union calls home has not been as drastically impacted as others,...
After much anticipation, we're beyond excited to announce that Superstore V2.2 is officially here and with it, new features that are specifically designed to increase sales for your business. Plain and simple. In this post, we’ll dive into the new...
Welcome back to our next round of SEO and keyword preparation! If you missed our interview with our VP of Growth, Chris, be sure to check that out here. Now that we’ve set a foundation for how SEO is created...
As a Shopify merchant, you probably spend a lot of time thinking about how to scale your business—and there’s no shortage of options. You could buckle down on advertising, launch a referral program, or connect with influencers to promote your...
Kate here - I’m back with our startup business series, Exploring every thread! This week we’re going to learn about using SEO and keywords to make your business easier to find online. Although I have lots of experience working with...
When it comes to ecommerce statistics, there’s one common theme: The amount of money being spent online is increasing every year. While Black Friday, Cyber Monday, and the Christmas shopping season are shoo-ins for big sale opportunities, there are a...
Hello and welcome back to Exploring every thread, where I chronicle my eCommerce experience! Last time I talked about how I chose a theme to use for my vintage baseball patch store and what kinds of features you’ll want to...
The avalanche of articles published post-BFCM 2019 had a few common themes. First, ecommerce as a whole is growing at a spectacular rate. Second, mobile commerce (or "mcommerce") is the hottest trend in the industry right now (especially when it...
This post is part of our exploring every thread series, where I, Kate, discuss some of the challenges I've faced in my journey as a Shopify merchant, and how I've been able to overcome them. Be sure to check out...
Three days. 72 hours. 4,320 minutes. That’s how much time you have before this weekend's hysteria hits—less if you're planning to launch your sales on Gray Thursday (which you may know by its former moniker, Thanksgiving). While you've no doubt...
