
State of the Union
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In today’s competitive market, pretty images and marketing aren’t enough to set your clothing store apart.Read now
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Pixel Union Agency and Apps launch new brands
Pixel Union started in 2010 as a theme developer and, over time, added apps to their product roster as well as an agency team. Now, after many years as one big group, the apps and agency divisions are splitting off on their own paths.Read now -
Top 10 ecommerce design mistakes and how to avoid them
Read nowGreat ecommerce design isn't one-size-fits-all, which can make it hard to define, but you know it when you see it. The same is true for bad design: your shoppers might not be able to pinpoint what's wrong with the look...
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Ratton Pantry: How a pandemic food shortage led to a successful online brand
Read nowDuring the height of the COVID-19 pandemic, siblings-in-law Victoria Kingford and Sean Hammett had a difficult time finding high-quality baking ingredients. As avid UK home bakers, they knew others in their local area were having the same problem. So, they...
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Single-product ecommerce: Turn your small store into a big success
Read nowIt only takes one good idea to hit it big. Just ask Casper, which became a $555-million company practically overnight with a mattress-in-a-box that delivered a loud wake-up call to the entire “sleep” industry. Or Spanx, whose inventor Sara Blakely...
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The ultimate guide to starting an online store
Read nowWelcome to The ultimate guide to starting an online store, presented by Pixel Union and Out of the Sandbox. Below you will find articles from both brands that are packed with helpful tips, tricks, and best practices for starting an online store. ...
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How to design large, full-width hero images for landing pages
Read nowThe oversized, full-width hero image on a store landing page is everywhere these days. And it makes sense, doesn't it? Not only does this site-spanning, larger-than-life image appeal to our visual sensibilities, but done right, it can be a powerful way to establish a brand,...
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9 tips for creating product photography that sells
Read nowThere's no way around it: images are the best way to showcase a product. 93% of consumers cite images as a major consideration when making a purchasing decision online. And, over half of customers will leave a website if they...
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How to get more positive customer reviews for your store
Read nowYou already know that product reviews are important. They build trust both between you and your customers and in your products, they improve SEO, increase conversions, and more. But the bigger question remains: how do you get customers to leave them? Motivating customers...