This post is part of our exploring every thread series, where I, Kate, discuss some of the challenges I've faced in my journey as a Shopify merchant, and how I've been able to overcome them. Be sure to check out...
Three days. 72 hours. 4,320 minutes. That’s how much time you have before this weekend's hysteria hits—less if you're planning to launch your sales on Gray Thursday (which you may know by its former moniker, Thanksgiving). While you've no doubt...
It’s a battle of the titans! Our flexible wholesale powerhouse, Superstore vs. our best-selling large-catalog theme, Empire. While it’s true that both themes share similarities and features, there are unique differences that present significant value for merchants. In this post,...
We’ve been going pretty hard on BFCM lately, but don’t think we’ve forgotten about that other holiday careering towards us like a festive freight train. While Christmas may not get the same do-or-die treatment in ecommerce circles as the "Cyber...
The holidays are a stressful time in ecommerce. Your production goes into overdrive, you haven’t slept more than five hours a night since September, and a single weekend is about to make or break your fiscal year (sorry, but it's...
The Out of the Sandbox + Pixel Union affiliate program is a great way to refer our best-in-class themes while making some additional income, and it’s about to get even better with this exclusive promotion. For the month of November, not...
With the holiday season quickly approaching, we know merchants need their stores operating at peak capacity. And while this is certainly true for merchants of all sizes, it’s particularly important for wholesale merchants and those with large-catalogs. With that in...
When it comes to Black Friday and Cyber Monday, online shoppers expect deep discounts and massive savings. But as a Shopify entrepreneur—even if you sell a bunch of your products—the discounted prices cut into your margins and leave a meager...
 With Black Friday and Cyber Monday around the corner, it's time to start thinking about how you're preparing your store for success in order to make the most out of the busiest shopping season of the year. From themes and...
Black Friday, Cyber Monday, and the rest of the holiday season is fast approaching, but there’s still plenty of time to prepare. To help you get on the right track, today we released our Holiday Handbook for Shopify Entrepreneurs, a...
Here at Pixel Union, we currently have 11 Shopify themes available between our website and the Shopify marketplace. And while they all come with top-notch capabilities and amazing features, we prefer not to take a generalist approach when creating themes....
Have you ever seen a sale and convinced yourself, “C’mon! You’re basically losing money by not taking advantage of this!” While that never is truly the case, customers will reason with themselves in this manner. They will almost always focus more...
