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Preset: Startup - Cloth

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A Shopify theme for small catalogs and single-product stores. Create the ultimate one-page shopping experience for your customers.

Theme will be delivered by email once purchased.

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FeaturesLearn more about the features this theme has to offer.
Optimized for small catalogs

Startup is built for single-product and small-catalog stores, with the ability to scale as your business grows.

Multi-column menu

Allow customers to navigate your store with a large, multi-column drop-down menu.

Optimized for large images

Show off your products with high-resolution product imagery throughout your store.

Multiple content widths

Container width options give you the best fit and frame for your content.

Multiple product page layouts

Choose from multiple product page layouts to create the best shopping experience for your customers.

Customizable icon and text tiles

Highlight product features, company values, and more with custom icons and text.

All of our Shopify themes come with the following features
  • Free customer support
  • Free theme updates
  • Mobile-friendly design
  • Customizable layout
  • Built-in styles and color palettes
  • Modular design
  • Integrated social feeds
  • Social media icons
  • Search engine optimization
  • Drop-down navigation support

Merchant Shops View live merchant stores using this theme.


AnswersGet answers to common questions about this theme.
How do I install the theme once I’ve purchased it?

Easy! We’ll email you a zip file, which you can upload via the “Online Store” section of your Shopify admin. Simply click “Upload theme” and it will be there for you to customize, preview, and publish when you’re ready.

Does this theme work with larger-sized catalogs?

Yes, it does. Startup is built to scale as your company grows. Although it is optimized for single-product stores, Startup also works with larger catalogs.

Can I customize the theme styles? Or can I use one theme style on one page and another style on a different page?

Yes and yes! We created these theme styles to show the diversity of Startup’s features, but you can pick and choose however you want. Think of the styles as jumping-off points.

Can I use our company’s font?

Maybe. If your company’s font is available in the Shopify font library or through Typekit, you can use it in the theme. If it’s a Typekit font, you will need to edit your theme’s code

Can you help me customize the theme?

We can help you get set up and familiarize yourself with Startup’s features, but we can’t guarantee support for extensive customizations. That said, we’ll do whatever we can to help you find a viable solution.

Does this theme integrate with all Shopify apps?

Not all, but many! All Pixel Union themes integrate with Pixel Union apps. If you’re using an app from another developer, please contact them to see if it plays well with Startup.

UpdatesThis theme was last updated on February 22nd, 2021.

February 22nd, 2021 - v9.7.0


  • Add preconnect
  • Add preload attr for CSS, fonts, and JS
  • Add font-display: swap
  • Use async or defer for scripts


  • Remove LQIP

Using an old version of Startup?

Update using the Theme Updater App

Please note that the Theme Updater App is compatible with Startup versions 7.6.0 and up. Earlier theme versions require a manual update.

November 6th, 2020 - v9.6.0



  • Featured product sections no longer modify the URL when changing variants

October 7th, 2020 - v9.5.3


  • Updated all files to use the render tag instead of include, since using include is deprecated
  • Altered the wording in all languages for the copyright statement in the footer
  • Wide tables in product descriptions, pages, and rich text areas are now handled more gracefully on narrow screens


  • Javascript works properly in IE11
  • Fixed the mobile footer layout bug when Show share section was disabled
  • The header logo will now show correctly on the Password page
  • Updated the link to help documentation for the slideshow while in the theme editor
  • Gift cards will now display their value

September 17th, 2020 - v9.5.2


  • We have removed the default social media sharing image setting and we now defer to the setting in the Shopify admin

July 22nd, 2020 - v9.6.1


  • Issue with JavaScript being in developer mode

July 15th, 2020 - v9.5.0



  • Heading fonts are now all the correct size when not capitalized

June 16th, 2020 - v9.4.0


  • Currency selector setting info to tell merchants to visit payment settings, not currency settings
  • Stylesheet no longer uses SCSS, so settings update much faster in the theme editor

April 7th, 2020 - v9.3.0



February 11th, 2020 - v9.2.1


  • Added the new Travel theme preset while removing the Art preset


  • Instagram section has been removed. The Instagram API used to display these photos has been deprecated with no suitable replacement so from now on you'll need to switch to using an app.

January 30th, 2020 - v9.2.0


  • Support for product media: images, plus videos and models.

January 13th, 2020 - v9.1.4


  • Fixed structured data outputting an empty itemListElement array
  • Implemented a fix on all mobile sliders which were encountering issues in the newest version of iOS (13).
  • Fixed an issue where the forgotten password link wasn't working.
  • Fixed an issue where the blog featured image wouldn't appear if it was set to full width
  • Fixed an issue where the product page thumbnails would get bigger during each browser resize
  • Fixed an issue where the Country & State/Province drop-downs were not being initialized when creating a new address
  • Facebook pixel addToCart event now triggers only once, as it should.
  • The images on the static pages no longer get stretched
  • Fixed issue where slideshow was not displaying at the correct height in theme editor

September 16th, 2019 – v9.1.2

  • We’ve fixed a bug causing the header to appear opaque when the full-bleed slideshow is enabled.
August 15th, 2019 – v9.1.1
  • Removed our website link from the footer
  • Adjusted styling for dynamic checkout buttons on the cart page
July 2nd, 2019 – v9.1.0
  • Add settings to customize footer headings and social sharing sections
  • Add discounts to cart and order pages
  • Updated link for ‘Read more’ in Slideshow Theme editor section
  • Updated shipping calculator currency settings to properly reflect default currency selected by merchant
  • Show images and video thumbnails in dynamic Twitter section
  • Support link in the Theme editor now points to our new support form
  • Updated pxs-video version to resolve autoplay bugs
  • Add ability to add newlines to Alternating content blocks
  • Remove references to Google Plus, as Google has done
  • Update social-meta library to ensure display of Twitter preview images
  • Related products is now Recommended products, which uses the Shopify recommendations API
December 19th, 2018 – v8.4.6
  • Changed dynamic checkout buttons content
  • Changed dynamic checkout buttons to be enabled by default
November 28th, 2018 – v8.4.4
  • We’ve added the option to add your own favicon
  • Theme now asks Google to only index each collection page once, to improve SEO
  • Empty first slide in Slideshow section no longer causes the second slides image to not show
  • Applied a CSS conditional to specify the width of the product quantity input for IE11.
  • Resolved Liquid error on Password page
  • You can now choose to show a lock icon on the checkout button
September 27th, 2018 – v8.4.3
  • We might have included the wrong video javascript file, but it’s all fixed up now, so who’s to say?
September 27th, 2018 – v8.4.2
  • We’ve reordered the preexisting theme choices! It’s all the same really, we just like it better this way.
  • We retired the old ‘video with text’ section and gave the NEW video section a width option.
  • The currency exchange note now appears correctly on the cart page below the express checkout options.
September 6th, 2018 – v8.4.1
  • The Video section now has a width option, so the ‘Video With Text’ section has finally been retired due to being a bit outdated.
August 23rd, 2018 – v8.4.0
  • The text columns with images section now has an image width slider so you can upload crisp, high res images and they display at whatever size you want (within reason, and the slider).
  • We’ve merged the two homepage video sections into one! Now you can enjoy having an overlay, as well as a header, on your video sections.
  • You didn’t ask for it, but we assumed that everybody likes having more options, so we added more options for the video section, such as cover images and customizable overlay colours.
  • When opacity was set on a video, it (along with all the text) wouldn’t disappear when the video is played, and what good is that?
  • The newsletter section heading has now fallen in line and is styled like the other homepage sections-one of us, one of us, one of us.
  • When videos are set to autoplay they’ll now start playing on mute. This way you won’t scare off all your customers with blasting music upon landing on your store, because no one is ready for that.
August 20th, 2018 – v8.3.2
  • We’ve gone ahead and done a simple reorder of the theme presets in settings_data.json.
  • Ugghhh, we also removed an unsightly gap between the product description and the ‘more info’ links on the slideshow product template because it wasn’t very sightly.
  • Following the principle of least surprise, now when you change the heading font style, the heading fonts will actually change style!
August 2nd, 2018 – v8.3.1
  • We’ve fixed the issue where all touch devices were showing the drawer menu no matter the browser size.
  • The contact page now has one and only one heading!
  • Also, the Dynamic Payment Buttons now obey the button font settings and match the add to cart button.
July 26th, 2018 – v8.3.0
  • We added the ability to select a default social sharing image, so you always know what your shoppers will see when they share certain pages of your site that aren’t product pages.
  • There was an issue where the first slideshow image was displayed at a different size than the rest of them, even if they were all the same size.
  • The alignment on product quantity labels has been fixed in order to keep it looking as pretty as it should!
  • Fixed an image with with text overlay button style so the accent style matches the others.
  • We’ve tweaked the margins on the featured blog posts to keep all sections nice and uniform.
July 23rd, 2018 – v8.2.2
  • We’ve made the borders on the Shopify payment icons consistent.
July 10th, 2018 – v8.2.0
  • We’ve re-introduced a setting which allows customers to be directed right to the cart page after a product has been added to the cart.
  • Fixed an issue with home page slideshow content not displaying on mobile.
June 19th, 2018 – v8.1.0
  • Updated the newsletter forms to include rich-text support so you can add links.
May 31st, 2018 – v8.0.0
  • Added support for Shopify’s font picker
April 5th, 2018 – v7.7.0
  • Implemented responsive and lazy loading images.
April 3rd, 2018 – v7.6.0
  • Implemented support for Shopify’s new dynamic checkout buttons. Now on the product page and quickshop, customers can checkout directly via Amazon Pay, Apple Pay, Paypal, and Shopify Payments if you have those gateways set up on your store.
  • Fixed the infamous broken Twitter feed.
March 2nd, 2018 – v7.5.0
  • Added more sections to the home page to comply with Shopify’s sections parity update.
February 7th, 2018 – v7.4.3
  • Fixed a giant woopsie where the product page broke because of the javascript not loading.
February 1st, 2018 – v7.4.2
  • Fixed the color of the Instagram section button so that it matches the rest of the sections.
  • Updated Paskit.
January 16th, 2018 – v7.4.1
  • Fixed broken Twitter and Instagram feeds.
January 8th, 2018 – v7.4.0
  • Updated the menu system to be integrated with Shopify’s nested navigation update. See this link to get more information on how to set up nested navigation.
November 30th, 2017 – v7.3.5
  • Updated how we handle product inventory to comply with Shopify’s new inventory policies.
October 5th, 2017 – v7.3.3
  • Someone made a woopsie with some things that are in the works that we can’t really tell you about that are sort of being released but only to ***new*** customers and that woopsie made us do a woopsie that BROKE EVERYTHING. But it’s back to normal now. You can direct all thankyous to Adam and Joe. Thank you, Adam and Joe.
September 1st, 2017 – v7.3.2
  • Images in the instagram feed are square again.
August 25th, 2017 – v7.3.1
  • Twitter feed now includes images, so you can share an image when you share an image.
  • Twitter feed also now displays emojis, so you can share your emoji when you share an emoji.
  • When your cart was empty, it was throwing a JS error that didn’t affect anything. Now there’s no JS error, and this still shouldn’t affect anything.
  • Homepage featured product section’s “add to cart” button respects the quantity selector’s personal bubble now.
July 21st, 2017 – v7.3.0
  • Changed all range settings to sliders in theme editor.
  • Fixed issue with homepage slideshow cropping.
June 29th, 2017 – v7.2.7
  • Fixed issue with home page slideshow height with no text content.
  • Fixed issue with the wrong variant displaying on the product page.
June 22nd, 2017 – v7.2.6
  • Fixed issue with Shopify Pay icon not appearing.
June 15th, 2017 – v7.2.5
  • Added Shopify Pay icon.
  • Minor bug fixes.
May 25th, 2017 – v7.2.4
  • Fixed issue with image height of home page slideshow.
  • Fixed issue with video with overlay section.
  • Fixed issue with variant selector.
May 23rd, 2017 – v7.2.3
  • Fixed issue with Twitter feed not displaying tweets.
May 18th, 2017 — v7.2.2
  • Fixed issue with lagging drawer menu.
  • Added in structured data for SEO.
April 13th, 2017 — v7.2.0
  • Minor bug fixes.
April 6th, 2017 — v7.1.1
  • Added ability to link Image with text section if no text is present but link is.
  • Changed external links to open in new windows
  • Fixed issue with sticky header.
February 23rd, 2017 — v7.1.0
  • Minor bug fixes.
February 3rd, 2017 — v7.0.1
  • Minor bug fixes.
January 16th, 2017 — v7.0.0
  • Updated theme with Shopify’s Sections.
November 17th, 2016 — v6.1.5
  • Minor bug fixes.
October 27th, 2016 — v6.1.4
  • Minor bug fixes.
  • Fixed issue with sticky header.
October 20th, 2016 — v6.1.3
  • Implemented Apple Pay icon on cart page.
  • Minor bug fixes.
July 14th, 2016 — v6.1.1
  • Fixed issue with product tabs making page jump to the top.
  • Minor bug fixes.
  • Removed checkout styles.
March 22nd, 2016 — v6.1.0
  • Added support for ShopPad apps.
March 8th, 2016 — v6.0.1
  • Minor bug fixes.
February 26th, 2016 — v5.3.2
  • Edited Customizer settings to comply with Shopify’s naming and organization conventions.
December 15th, 2015 — v5.1.10
  • Removed ‘Powered by Shopify’ link in footer.
  • Fixed issue with hero background image.
  • Fixed issue with contrast module colour and images.
July 9th, 2015 — v5.1.8
  • Minor bug fix.
July 9th, 2015 — v5.1.7
  • Fixed issue with footer background colour not changing.
June 26th, 2015 — v5.1.6
  • Minor bug fixes.
May 29th, 2015 — v5.1.5
  • Fixed issue with variant images not changing.
  • Minor bug fix.
May 7th, 2015 — v5.1.4
  • Realigned margins on product tabs.
  • Fixed issue with customizing the Header font which was causing the slideshow to break.
April 30th, 2015 — v5.1.2
  • Fixed issue with contact form not submitting.
April 23rd, 2015 — v5.1.1
  • Updated footer “Startup” text to link to
April 21st, 2015 — v5.1.0
  • Implemented settings_schema.json and removed settings.html.
March 27th, 2015 — v5.0.12
  • Fixed issue with dropdown menu on touch devices.
  • Fixed issue with Pinterest button on Product pages.
  • Minor bug fix.
March 12th, 2015 — v5.0.11
  • Fixed issue with extra whitespace in header on tablets.
February 12th, 2015 — v5.0.10
  • Minor bug fix.
January 22nd, 2015 — v5.0.9
  • Fixed ‘Order Now’ add-to-cart link.
January 22nd, 2015 — v5.0.8
  • Added option for full-width image in full-width feature section.
January 8th, 2015 — v5.0.7
  • Fixed bug with hidden header dropdown.
December 19th, 2014 — v5.0.6
  • ‘Related Products’ header now displayed.
December 18th, 2014 — v5.0.5
  • Fixed issue with search bar when scrolling and pulling down page in Safari.
December 18th, 2014 — v5.0.4
  • Altered featured blog excerpt to be automatic if it is not manually chosen.
December 11th, 2014 — v5.0.3
  • Minor bug fix.
December 4th, 2014 — v5.0.2
  • Fixed issue with descriptions not displaying on Collections pages.
November 27th, 2014 — v5.0.1
  • Minor bug fix.
November 18th, 2014 — v5.0.0
  • Added Internationalization support.
October 30th, 2014 — v4.0.1
  • Added Instagram Widget.
  • Added Product Slideshow template.
  • Added Mega-Navigation menu.
  • Added Featured Blogs section.
  • Added Featured Collections section
  • Improved Featured Products section.
October 2nd, 2014 — v3.3.1
  • Minor bug fixes.
September 25th, 2014 — v3.3.0
  • Fixed iOS bug where variants were not loading.
  • Fixed ‘tap’ bug with navigation menu on iPads.
September 12th, 2014 — v3.2.0
  • Fixed broken CSS for Checkout.
September 4th, 2014 — v3.1.2
  • Fixed issue with quantity field on product pages.
August 28th, 2014 — v3.1.1
  • Improved support for shipping calculator.
August 7th, 2014 — v3.0.0
  • Added ability to reorder Home page sections
July 31st, 2014 — v2.4.0
  • Fixed issue with currency symbols.
  • Improved overall cart functionality.
July 29th, 2014 — v2.3.0
  • Added support for line item properties.
  • Fixed issue with special characters in labels.
  • Fixed issue with Bitcoin logo.
  • Minor bug fix.
July 17th, 2014 — v2.2.0
  • Fixed issue with images in full-width feature.
July 11th, 2014 — v2.1.0
  • Fixed issue with text in full-width feature.
July 11th, 2014 — v2.0.0
  • Added highlight video option to full-width feature section.
  • Added option to enable Express Checkout.
  • Added ability to customize button text in Order Now section.
  • Minor bug fixes.
July 10th, 2014 — v1.11.0
  • Added “Shopify” option to the newsletter sign up list.
July 2nd, 2014 — v1.10.0
  • Fixed bug stopping product page tabs from rendering.
  • Minor bug fixes.
June 26th, 2014 — v1.9.0
  • Fixed issue with logo width calculation in Safari.
  • Fixed issue with footer share links.
June 25th, 2014 — v1.8.0
  • Minor bug fix.
June 24th, 2014 — v1.2.0 – v1.7.0
  • Refactoring settings page to make more intuitive.
May 23rd, 2014 — v1.1.0
  • Fixed bug wherein currency would switch back to default when switching variants.
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