Startup
The perfect Shopify theme for Direct-to-Consumer merchants with small catalogs.
When you try Startup, you also get access to all the other styles under the same theme family (Startup, Travel, Duvet, and Comfort). This gives you the freedom to explore different looks and switch between them whenever you like.
Highlight customer reviews
Startup’s highly customizable testimonials section will help build brand trust by putting your customers’ reviews front and center.
Makes small catalogs shine
Whether your store features a single product or a curated selection of goods, Startup’s design creates the perfect shopping experience.
Perfect for direct-to-consumer
With Startup, your customers will be able to learn about your brand and shop your products quickly and easily.
FeaturesLearn more about the features this theme has to offer.
Optimized for small catalogs
Startup is built for single-product and small-catalog stores, with the ability to scale as your business grows.
Multi-column menu
Allow customers to navigate your store with a large, multi-column drop-down menu.
Optimized for large images
Show off your products with high-resolution product imagery throughout your store.
Multiple content widths
Container width options give you the best fit and frame for your content.
Multiple product page layouts
Choose from multiple product page layouts to create the best shopping experience for your customers.
Customizable icon and text tiles
Highlight product features, company values, and more with custom icons and text.
All of our Shopify themes come with the following features
- Free customer support
- Free theme updates
- Mobile-friendly design
- Customizable layout
- Built-in styles and color palettes
- Modular design
- Integrated social feeds
- Social media icons
- Search engine optimization
- Drop-down navigation support
Merchant Shops View live merchant stores using this theme.
Checkpup
OgTog
AnswersGet answers to common questions about this theme.
Does this theme work with larger-sized catalogs?
Yes, it does. Startup is built to scale as your company grows. Although it is optimized for single-product stores, Startup also works with larger catalogs.
Can I customize the theme styles? Or can I use one theme style on one page and another style on a different page?
Yes and yes! We created these theme styles to show the diversity of Startup’s features, but you can pick and choose however you want. Think of the styles as jumping-off points.
Can I use our company’s font?
Maybe. If your company’s font is available in the Shopify font library or through Typekit, you can use it in the theme. If it’s a Typekit font, you will need to edit your theme’s code
