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Our favourite Shopify apps to boost your sales

Our favourite Shopify apps to boost your sales

As a merchant, we know that while building a successful online business can be rewarding, it can also be frustrating at times. Especially, when it comes to optimizing an already existing store. Luckily, there are an abundance of apps within the Shopify App Store to help you sell more. Below you'll find a list of some of our own apps, which we've specifically designed to do exactly that, and more! 

Apps to help run sales

Ultimate Special Offers

As a Shopify merchant, creating special offers and discounts can be frustrating. Shopify’s discount functionality is  limited, with most apps only supporting one or two promotion types. Managing a long list of discount codes and paying for multiple app subscriptions can get messy and expensive very quickly.

Enter Ultimate Special Offers. Ultimate Special Offers is Shopify’s only all-in-one sales solution, allowing you to run eight very different types of sales. You can even create special offers for signed-in and tagged customers, or generate a unique link to your sales. Customers will only see the deal you want them to see.

Ultimate Special Offers has gone through a major design update to make the app more user-friendly. We’ve also done a bunch of work behind the scenes to stabilize performance and ensure it stays strong during the busiest time of year.

If you’ve never used USO, or if you want a refresher on what the app has to offer, in this post we’ll walk through each of its eight discount and promotion types.

Or, if you prefer to jump right in, you can get started with a 14-day free trial

Smart Shipping Bar 

Stop me if you’ve heard this one before: You’re shopping online and you go to check out, only to realize you’re $11 shy of qualifying for free shipping. You could pony up the extra $9.99 for shipping… or you could add a pair of socks to your order. It’s a no brainer, right? You get the socks.

A recent UPS survey found that 58% of consumerswill add items to their cart to qualify for free shipping. Another found that 9 in 10 consumers would shop online more often if shipping were free.

These are the stats and scenarios we had in mind when we designed our beautiful, brand new Shopify app, Smart Shipping Bar.

By telling customers how close they are to receiving free shipping, you’re effectively motivating them not only to complete their purchase but to increase the value of their order. Who would have thought something so simple could be the key to ecommerce success?

But let’s talk about this app. Like all of our Shopify apps, Smart Shipping Bar is about motivating customers and maximizing sales, helping you create elegant, eye-catching, and, dare we say, irresistible promotional bars for your store.

The smart shipping bars you create with Smart Shipping Bar show customers how much they need to spend in order to receive free or discounted shipping. As the customer adds items to their cart, the bar’s messaging updates in real time, letting them know how close they are to reaching your defined “cart goal.”

Once the customer has added that critical pair of socks or lipstick and met your discounted shipping threshold, the bar congratulates them with a “success” message and encourages them to check out. They’ve scored a great deal, and you’ve locked in that sale—at a higher order value to boot.

We’ve designed Smart Shipping Bar to be easy to use and highly customizable, with scores of font, colour, and background options. Choose from one of our 17 professionally designed themes, or use the advanced customization options to style your own and perfectly match the look and feel of your store.

We’ve also built in a number of controls to ensure your promotion bar finds the right audience at the right time. Premium users can schedule their bars to display only on certain dates, as well as target by page, device, and country. There’s no limit to the number of bars you can create on the premium plan, meaning you can build unique bars for different audiences and shipping zones.

Head to the App Store to learn more, and start promoting free shipping and increasing order values right away.

Urgency building apps for more conversions

Countdown Sales Timer

With BFCM behind us, it's time to start thinking about the next promotion you'd like to extend to your customers.

To ensure they don’t miss out, use Countdown Sales Timer to create an anticipation-building timer bar for the top or bottom of your store. When the big day finally hits, you can reset the clock so that it counts down to the end of your sale, and again afterwards to let customers know about an important buy-before deadline like holiday shipping.

In-still urgency in your customers with Countdown Sales Timer.

Bizzy Social Proof

It’s a mob mentality out there. Customers are basing their buying decisions largely on what others are purchasing. Product demand and trends may be helping you drive sales, but how do you showcase this effectively in your Shopify store?

Enter Bizzy Social Proof.

The app formerly known as Yo is now Bizzy by Pixel Union. This totally revamped social proof app lets you display subtle yet engaging recent order popups. These notifications give your online store the feeling of a bustling brick-and-mortar shop, helping you build trust with customers and increase conversions along the way.

So what’s new in Bizzy? While the app's core functionality remains the same—displaying recent sales notifications to build social proof—Bizzy's new design is a whole lot more user-friendly. We’ve made it easier to navigate and manage the design, content, and settings of your notifications.

So why should you implement social proof in your online store? Read on to discover the psychology, functionality, and strategy behind Bizzy, and understand how it fits into a winning conversion optimization strategy.

Or, if you’d rather just install the app to see what all the fuss is about, you can do so right now and get a 14-day free trial.

Increase your average order size

Post-Purchase Upsell

Post-Purchase Upsell is a premium offer type in our Ultimate Special Offers app. With post-purchase upsell, merchants are able to create powerful one-click offers embedded directly into their Shopify checkout.

Chances are, you already know that upsells can be a powerful and relatively simple way to increase the average order volume in your store. After all, it’s one of the most common methods for doing so, utilized heavily by both small businesses and large franchises around the world.

When it comes to creating upsells with the intention of boosting your average order volume, one of the most important aspects to consider is product compatibility. In order to determine which products are most appropriate for an upsell offer, consider which products are often purchased together in your store. 

For example, if by looking at your sales history you’re able to determine that customers are frequently purchasing a french press along with their artisan coffee beans, you may want to consider offering the former as an upsell offer with specific coffee bean collections. Don’t have much sales history to go off? perhaps you only recently opened your business? Not to worry, simply jot down products that fall into the same collection or are marketed to the same niche. The coffee example works just as well in this case, therefore creating an offer in the absence of sales data remains fairly straightforward! 

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