Wholesale Hub: The best app for selling wholesale on Shopify
It’s not a secret. It’s not a passing trend. And it’s not just for companies that package their products in shipping containers.
Wholesale pricing is a great way to grow your Shopify business without heavy investment in marketing or customer acquisition.
Selling wholesale on Shopify is also fraught with challenges. Should you go through the hassle of setting up a separate store or simply rig up some discount codes? Should you install a problematic app or try to piece together a homegrown solution using Shopify’s pricing and variants system?
Wholesale Hub is the answer.
The best way to offer wholesale pricing on Shopify
Formerly known as Wholesale Club (and before that, Wholesale Pricing by Supple), Wholesale Hub is the latest innovation from Orbit Apps, created to boost engagement and conversions in your store. It’s also the most efficient way to offer wholesale pricing on Shopify.
Like Orbit’s other apps, Wholesale Hub prioritizes functionality with a design that ensures ease of use. You can create exclusive discounts for signed-in, tagged customers, as well as customizable order minimums and tiered discounts based on order quantities or value. You can also hide your wholesale products from retail customers, and even let international customers check out in their local currency when using percentage-based discounts
The design has been refined for a smooth, native Shopify experience, making it simple to configure and manage your wholesale discounts. Additional updates to price syncing and load tolerance mean it’s ready to perform under high-traffic conditions, like the holiday season.
But before we dig too deep into this app, let’s take a minute to talk about wholesale and what it can do for your store. (Or, if you’d rather jump straight to the app, you can do that, too.)
The wholesale opportunity
The dominance of B2B means big things for merchants looking to diversify their sales strategy and grow their business.
For one, wholesale buyers have higher order values and conversion rates compared to their end-consumer counterparts. A recent survey by Forester Research found that while the average order value for B2C customers was $147, for B2B it was more than three times that at $491.
For another, wholesale customers often come with built-in marketing support and broad customer bases—two things that are a boon to Shopify stores trying to level up. As Shopify puts it: “Wholesale customers are some of the best a merchant can have.”
Wholesale buyer expectations
If you think spreadsheets and sales reps when you hear “wholesale,” you’ve got it all wrong.
Today’s wholesale buyers are actually a lot like regular customers. They want a fast, frictionless experience. They want product content that is thorough and easy to access. And, being wholesale buyers, they want specialized pricing and streamlined ordering processes.
Wholesale Hub helps you meet these buyer expectations, while making it easier for you, the merchant, to configure and manage your wholesale discounts.
How does Wholesale Hub work?
From the app’s fully updated dashboard, you can create multiple and flexible discount rates with the highest level of specificity—right down to the product variant and customer tag. You can set your custom prices from within the app or mass import and edit them using a CSV template.
Using customer tiers, you can reward your best customers with the best discounts. Logged-in customers will only see the prices set specifically for them—and you can encourage higher spending by showing how much they need to purchase to “unlock” the next discount level.
Wholesale Hub also simplifies net payment terms, allowing customers to create an unpaid order directly from their cart and settle up within the negotiated time frame, using your preferred payment methods.
For repeat customers, Wholesale Hub offers a single-page order form, allowing them to add items and quantities to their cart from one streamlined form, avoiding the traditional multi-step order process.
Ready to grow with wholesale?
Whether you’re selling subscription coffee off the side of your desk or running a successful brick-and-mortar boutique, wholesale is a powerful way to scale your Shopify business.