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How to manage your ecommerce business' cash flow

How to manage your ecommerce business' cash flow

If you’re running and operating your own online store, you’re probably well acquainted with the pesky issue of cash flow management. If you're new to ecommerce, you will soon experience the surges in sales and and cash one month, then find yourself stretched the next time you need to order new inventory or settle your manufacturing accounts.

Unfortunately, those two things—sales spikes and accounts due—don’t always happen at the same time, and things suddenly get tight.

Consider how your business is run

For instance, unless you’re dropshipping, you’ll likely be placing your orders months (with tight payment terms or even upfront payment) before selling the product to your customers. And because ecommerce business tends to fluctuate seasonally, you won’t always have the ability to adjust your order volumes to keep pace.

Sometimes merchants who are feeling the pinch will seek out interim financing to float them through times like the ones described above. Debt financing alternatives can be a solution for sure, but there are risks—delays in approval time, founder liability, and steep interest charges are all considerations.

If you’re a merchant looking into financing alternatives, here are a few questions to ask yourself as you’re reviewing the options.

  • How much do I need?
  • How long will it reasonably take me to pay this back?
  • How much will I pay in interest and fees?
  • Do I need any other flexibility that the above questions haven’t covered?

Thinking through these questions as you evaluate the choices available will help you make a decision more efficiently, and hopefully without any unwelcome surprises.

Research your options for short-term financing

Short-term funding solutions, such as those offered by Amazon and PayPal have both benefits and drawbacks. Some benefits include flexibility in usage (use what you need), and quick application processes and approval times. Keep in mind that you may also need to provide collateral for the loan and the limits may be lower than you require.

Make sure you read the fine print on how loan interest is calculated — in some cases, annual compounding interest rates can stack up to between 30%-90%. Reviewing the information carefully and figuring out how quickly you’re reasonably going to be able to repay the loan will help you avoid any surprises when your statement arrives.

Other alternative financing solutions such as the corporate credit card Brex can offer merchants access to funding with some added benefits. Net 60 payment terms (you have two months to repay) gives you a concrete timeframe to plan within, which can offer some assurance to merchants who are nervous about assuming debt.

And since Brex earns its revenues from interchange (merchant processing fees), all spend on Brex is completely interest-free for customers. Customers can get instantly approved for spend limits of 50-100% of their monthly sales volume (up to $10M) without any need to personally guarantee the card.

Look for added features like built-in expense functionality to give you more visibility into your finances, and perks like cash-back incentives for repaying your balance sooner. Brex does not require collateral, and will account for sales across multiple platforms when calculating your borrowing threshold, which often means you can access more funds than with other lenders.

Exclusive for Pixel Union customers:

Pixel Union customers that sign up for Brex using this link will receive a $750 signup bonus and waived card fees for life. You can also reach their team directly at to set up a time to speak with our account representative.


Find more helpful articles in The ultimate guide to starting an online store.

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