Moving messages: 7 ways to use scrolling text in your store
The Scrolling Text section (also known as a ‘ticker’ or ‘marquee’) is an eye-catching, space-efficient way for Shopify merchants to convey important messages right on their storefront. This dynamic feature is particularly valuable as we approach the busy Black Friday Cyber Monday (BFCM) season, when competition for attention is at an all-time high.
Add scrolling text to your store and instantly communicate key updates, sales, and promotions, ultimately enhancing user experience and driving conversions.
Let's explore how scrolling text can help merchants like you make the most of Black Friday Cyber Monday.
1. Announce sales and promotions
During BFCM, shoppers are on high alert for the best deals. A scrolling text section can grab their attention with a concise, continuous message that highlights ongoing promotions, discounts, and flash sales. Since scrolling text doesn’t occupy much screen space, it’s a perfect way to maintain the page’s aesthetic while adding a touch of urgency.
Phrases like “20% off for BFCM—limited time only!” or “Flash Sale: 50% off ends in 2 hours!” are excellent for this. Shoppers are more likely to take quick action if the information is both accessible and creates a sense of urgency.
BFCM tip
Use the scrolling text to update deals in real-time. As each sale window closes, replace it with the next sale details to keep the momentum going throughout the BFCM weekend.
2. Highlight limited-time offers
Nothing builds urgency like a time-sensitive deal! Scrolling text can be used alongside a countdown timer for extra impact, especially effective when promoting limited-time offers or early-bird discounts.
For example, messages like “Early Bird Access—Get 30% off until noon today!” not only inform but also drive action. Shoppers see the offer literally scrolling past, creating a psychological nudge to click quickly.
BFCM tip
Combine with a Countdown Timer section and tie limited-time offers directly to popular products or bundles specifically curated for BFCM. Updating these offers every few hours keeps customers checking back for new deals, which boosts engagement and drives more sales.
3. Introduce product launches or new arrivals
The excitement of BFCM is a prime time to introduce new products or collections, especially if they’re exclusive or limited-edition items. A scrolling text can serve as a teaser, leading curious customers to click and learn more.
Highlight phrases like “New Holiday Collection—Shop Now!” or “Just Arrived: Limited BFCM Specials!” to draw attention.
BFCM tip
Emphasize the exclusivity of these items in the scrolling text. Phrases like “BFCM Exclusive!” can create a sense of scarcity that encourages shoppers to act fast before the item sells out.
4. Provide important shipping information
Shipping expectations during BFCM are often heightened, with many shoppers expecting quick delivery. A scrolling text message can proactively manage customer expectations by providing clear information on shipping deadlines, holiday delays, or free shipping thresholds.
Messages such as “Free Shipping on Orders Over $50!” or “Due to high demand, delivery may be delayed by 2-3 days” keep customers informed without requiring them to navigate away from the product page.
BFCM tip
Update the scrolling text in real time as shipping deadlines approach. For example, as the cutoff for standard shipping approaches, switch to messages like “Order by Dec. 15 for guaranteed holiday delivery!”
5. Share customer reviews or testimonials
During BFCM, customers are often on the fence about which deals to go for. Briefly showcasing customer testimonials in a scrolling text builds trust and encourages conversions.
Quotes like “This is the best gift I’ve ever bought—5 stars!” or “Incredible quality and fast shipping!” reassure potential buyers and add credibility.
BFCM tip
Highlight positive testimonials related to the current sale items or any holiday-themed products. By tying customer feedback to the season, you’ll give shoppers the confidence to make faster purchase decisions.
6. Broadcast company updates or news
With the flurry of activity around BFCM, store operations may occasionally face challenges. A scrolling text section can be invaluable for communicating real-time updates about store maintenance, anticipated delays, or other significant announcements.
For instance, messages like “Our customer support team is working extra hours for BFCM—reach out with questions!” or “Due to high volume, some shipments may experience delays” help set clear expectations.
BFCM tip
Use these messages sparingly so they don’t detract from sales-related announcements. Make sure your customers stay informed but focused on the shopping experience.
7. Promote social media or hashtag callouts
Scrolling text is also a great way to promote specific social media campaigns or hashtags, especially if you’re running a BFCM contest or encouraging user-generated content.
For example, text like “Share your BFCM haul with #MyBrandBFCM to win prizes!” invites customers to engage with your brand beyond the purchase.
BFCM tip
Make the social callouts feel special by creating exclusive hashtags for the season. This fosters a sense of community, gives your campaign a unique touch, and encourages customers to spread the word, boosting organic reach.
How add scrolling text to your Shopify store
If you are using our Atlantic theme, we have great news: Scrolling text is a built-in section in your theme!
If not, don't despair - it's quick and easy to install a scrolling text section in your current theme with Theme Updater & Backups.
Scrolling text is just one of the 21 premium sections available in Theme Sections, the latest feature in Theme Updater & Backups.