Tailor your message: Drive sales with an announcement slider
Capturing customer attention is crucial. An announcement bar is one of the simplest yet most effective tools for communicating important information directly to your site visitors. Whether you want to promote a sale, highlight free shipping offers, or share critical updates, an announcement bar ensures your message is seen without interrupting the shopping experience.
Let’s explore how to use announcement bars effectively and why they’re an essential feature for any Shopify store.
What is an announcement bar?
An announcement bar is a slim, attention-grabbing banner that typically sits at the top of a website. It serves as a prime location to display messages such as:
- Free shipping thresholds (e.g., "Free shipping on orders over $50!")
- Time-sensitive promotions (e.g., "Flash sale: 20% off ends tonight!")
- Storewide updates (e.g., "Now shipping internationally!")
- Important notifications (e.g., "Holiday shipping deadlines approaching!")
Why use announcement bars?
Announcement bars are powerful tools for engagement, promotions, customer experience, and more.
Boost engagement
An announcement bar draws attention without overwhelming your customers, keeping them focused on your store's key messages.
Highlight promotions
Promotions displayed prominently increase the likelihood of conversions by encouraging immediate action.
Provide clarity
If your store has changing policies, shipping delays, or other critical updates, an announcement bar ensures customers are informed.
Enhance user experience
A well-designed announcement bar is visually cohesive with your theme and does not interrupt the browsing experience.
Announcement slider in the Tailor theme
For merchants using our Tailor theme, the built-in announcement slider takes this feature to the next level. Instead of being limited to a single message, the slider enables you to display multiple announcements in one sleek, rotating bar.
This is perfect for stores that have several messages to share without cluttering the design.
Install an announcement slider in any Shopify theme
If you’re not using Tailor, you can now enjoy the same announcement slider feature with the Theme Sections functionality in our Theme Updater & Backups app.
This powerful tool allows you to install premium sections, like the announcement slider, into any Shopify theme—even if it's not Tailor.
How to add the announcement slider with Theme Sections:
- Install the Theme Updater & Backups app
- Navigate to the Theme Sections feature
- Open the Announcement slider section from the available options
- Use the Choose theme dropdown to select your theme
- Click Install
- Open the theme editor and customize the settings to fit your store’s branding and messaging
- Save and publish the section to your theme
Tips for effective announcement bars
- Keep it short and sweet: Use concise messaging to ensure clarity.
- Include a call-to-action: Encourage clicks with actionable buttons like “Shop Now” or “Learn More.”
- Use contrasting colors: Ensure the bar stands out while maintaining brand consistency.
- Update regularly: Keep the content fresh to reflect your latest promotions and updates.
Announcement bars are a versatile and essential feature for any Shopify store. Whether you’re sharing promotions, updates, or urgent messages, a well-designed announcement bar helps you communicate effectively with your audience.
With Tailor’s announcement slider and the ability to add this premium feature to any theme via the Theme Sections feature, you have the tools to elevate your store’s functionality and user experience.
Ready to get started? Try the Tailor theme or enhance your current theme with the Theme Updater & Backups app today!