If you've ever managed or worked in a retail environment, you know how much pricing matters. Beyond starting with a good idea and a quality product, price is the single most important factor in affecting consumer purchasing decisions—and arguably the most misused tool in...
Every good business is constantly evolving—that’s true more than ever when it comes to ecommerce. Magento has long been a go-to platform for online stores, but these days more and more merchants are taking their business to Shopify. If your...
Have you been thinking about adding popups to your online store? Maybe you’ve read about how popups can boost clicks, conversions and sales. Maybe you’ve heard from merchants who’ve added them and seen their email captures and social followings surge. Maybe...
Setting prices for your products is one of the most puzzling and stressful aspects of running an online store. Price them too low and you might make a ton of sales but you’ll end up in the red at the end...
Here’s a scenario that might sound familiar. A new customer lands on your site, finds a product they like at a price they love, and adds it to their cart. So far, so good, right? But when they get to...
It’s a great time to be a Canadian. Not only are we on top of the world geographically, but right now we’re topping lists for education, social mobility, air quality, and happiness. The Raptors just made franchise history and turned...
It’s kind of fun to look at websites from the dim and distant dawn of the internet. Single-column layouts, web-safe fonts, crude CSS—web designers in the early 1990s were pretty limited in what they could do. You don’t even have...
Setting up your online store is just the first part of starting an ecommerce business. To really settle into your groove as a new online merchant, you have to solidify a supply chain and develop a strategy for filling and shipping orders in...
As ecommerce designers, we talk a lot about the importance of navigation and organization. On a platform like Shopify, it’s critical that merchants arrange their collections in a way that’s clear and accessible to customers. But one piece of functionality...
