It’s 2017 and the future is bright—especially if you’re in ecommerce. With constantly-improving technology, sharpened logistics, and an endless supply of really freaking cool things to buy and sell, there’s never been a better time to run an online store. The...
The following is an excerpt from The Shopify Merchant’s Guide to Holiday Engagement, a free eBook featuring 10 incredible Shopify experts. In this post, Andrew Chan, Co-Founder of AfterShip, shares some common misconceptions and best practices for shipping and fulfillment,...
In case you missed it, Google announced that it will be cracking down on mobile popups and “intrusive interstitials” in a bid to make the internet more mobile-friendly. As of January 10th, 2016, the search engine is penalizing—i.e. dropping in its...
Customer support can be the difference between making a sale and not making a sale. When you’re just starting out and you don’t have much traffic yet, every visit to your website is critical. It’s very important to engage these...
The main purpose of loyalty and referral programs is to keep your customers coming back. You want them to keep spending with you instead of your competitors, and to become brand advocates who get you new visitors by referring their...
The following is an excerpt from The Shopify Merchant’s Guide to Holiday Engagement, a free eBook featuring 10 incredible Shopify experts. In this post, Michael Chachula, Founder of Foursixty, shares some common misconceptions and best practices for using social media...
Advertising is critically important for all merchants. Platforms like Facebook have become so sophisticated in what they can offer advertisers—the data is so rich that merchants are able to engage the kinds of customers who will actually drive sales for...
As an online merchant, you know that product pages are important. You might even go so far as to say they’re the most important part of your store. After all, they’re where customers make the all-important decision to buy or...
The following is an excerpt from The Shopify Merchant’s Guide to Holiday Engagement, a free eBook featuring 10 incredible Shopify experts. In this post, Taylor Sicard, VP of Growth and Partnerships for Rare, shares some common misconceptions and best practices...
