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Where we're shopping this Black Friday

Where we're shopping this Black Friday

One of the great things about making ecommerce themes is all the amazing online stores we discover along the way. We find them when we’re helping our customers, when we’re looking for visual content to license for our themes, and when we’re just looking for inspiration.

To celebrate Black Friday, we thought we’d highlight some of the stores that have caught our eye recently. These businesses aren't necessarily offering crazy sales, but they're all great examples of Shopify elegance and craftsmanship. If you have any stores to add, or if you’d like to see more posts like this one, let us know in the comments!


Father Rabbit


Father Rabbit homepage on desktop and mobile


This beautiful New Zealand-based store has been on our radar for a while. They sell all kinds of cool products and use a heavily customized version of our Grid theme. »


Roden Gray


Roden Gray homepage on desktop and mobile


Roden Gray is a brick-and-mortar retailer based in Vancouver. Their online shop uses a really nice asymmetrical grid layout (scroll down to see what that means). Nice clothes, too. »


Alice and Whittles


Alice and Whittles homepage on desktop and mobile


Alice and Whittles sells handmade, ethically sourced footwear in one of the more unique Shopify storefronts we’ve seen. They also have a pretty neat backstory. »


Herbivore Botanicals


Herbivore Botanicals homepage on desktop and mobile


This Seattle-based company emphasizes "organic, high-quality and food-grade ingredients" in its skincare products, which are sold in a nice, simple take on our Startup theme. »


Mammoth & Co.


Mammoth & Co. homepage on desktop and mobile


If you’re looking for limited-edition prints by emerging and established artists from around the world, you won’t find a better option than this artist-run, custom-designed store. »


Old Faithful


Old Faithful homepage on desktop and mobile


With locations in Toronto and Vancouver, this amazing store stocks well-built, heirloom items “that will exist long after we do not.” Also: Mast Brothers chocolate. Consider us sold. »




Formulary55 homepage on desktop and mobile


This Colorado-based business sells soap, candles, botanicals and other products online using our Pacific theme, as well as in more than 500 stores in 11 different countries. »


Outdoor Voices


Outdoor Voices homepage on desktop and mobile


Outdoor Voices makes technical apparel for “lives spent on paths, fields, streets, and everything in between.” Full-width video and images are stacked in a pretty cool custom theme. »


Winter Session


Winter Session homepage on desktop and mobile


Winter Session’s beautiful bags and wallets are handcrafted in Denver. Their online store features a full-width homepage slideshow and grid-style product collection pages. »


Cute and Broke


Cute and Broke homepage on desktop and mobile


Based in Greece, this women’s label gets its inspiration from “minimal-chic aesthetics in the street style culture.” Accordingly, it uses Shopify’s free Minimal theme. »


Western Rise


Western Rise homepage on desktop and mobile


Another great store to fit our camping and hiking needs, Western Rise sells timeless, high-performance products and uses our Atlantic theme. »

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