Two days. 48 hours. 2,880 minutes. That’s how much time you have before this weekend's hysteria hits—less if you're planning to launch your sales on Gray Thursday (which you may know by its former moniker, Thanksgiving). While you've no doubt...
The holidays are a stressful time in ecommerce. Your production goes into overdrive, you haven’t slept more than five hours a night since September, and a single weekend is about to make or break your fiscal year (sorry, but it's...
We’ve been going pretty hard on BFCM lately, but don’t think we’ve forgotten about that other holiday careering towards us like a festive freight train. While Christmas may not get the same do-or-die treatment in ecommerce circles as the "Cyber...
With Black Friday and Cyber Monday around the corner, it's time to start thinking about how you're preparing your store for success in order to make the most out of the busiest shopping season of the year. From themes and...
Black Friday, Cyber Monday, and the rest of the holiday season is fast approaching, but there’s still plenty of time to prepare. To help you get on the right track, today we released our Holiday Handbook for Shopify Entrepreneurs, a...
Email marketing is one of the most proven strategies for driving sales. Don’t believe us? Consider that during Black Friday 2017, email marketing campaigns drove an incredible 23% of online sales. To make email marketing work for you this holiday...
Black Friday is just over 10 weeks away, and while shoppers are soaking up the last rays of summer, you’re probably in full holiday mode preparing for the busiest months of the year. We know that between finalizing your marketing...
In the ecommerce game, it’s never too early to start thinking about your Black Friday Cyber Monday (BFCM) sales strategy. During BFCM last year, US businesses alone made a staggering $7.9 billion in revenue, and this year those numbers are...
Another year, another ecommerce record smashed. According to Adobe Insights, online shoppers spent $24.2 billion over the BFCM weekend this year. Cyber Monday led the way with $7.9 billion in sales, followed by Black Friday at $6.2 billion. While merchants...
