Content is the bait luring customers into your online store. It’s the ammunition for social media posts, email marketing campaigns, and Google and Facebook ads. It’s the piece of your marketing-strategy puzzle that cannot go missing. Unfortunately, content is often...
Let’s get the easy prediction over with. Black Friday 2018 is going to be the biggest one yet. Last year, the shopping-fueled holiday reached $5.03 billion in online sales, breaking ecommerce records along the way. Expect that number to grow...
Fact: your Shopify store isn’t ready to launch until it’s optimized for mobile. It's a safe generalization to say that the majority of online shoppers also have smart phones and frequently do their shopping via their mobile devices. In the...
Whether you’re a brand new Shopify merchant or you’ve been using a free theme for a couple years, you’ve probably found yourself wondering, “Should I upgrade to a premium theme? What are the benefits? Is it worth the investment?” Free...
As an online merchant, you know how important product pages are to the success of your store. They’re where you display your products, convey their value, and, if you’ve done everything right and the stars align, make the sale. And...
Black Friday is a huge opportunity for ecommerce merchants to cash in on holiday shoppers. Standing out from other stores is important, and preparing yourself for success should start early. As a Shopify merchant, the question is, where should you...
If you’ve been through Black Friday and Cyber Monday (BFCM) as an online merchant before, you’re well aware of the stresses that come with it… “What do you mean my package is delayed at customs?” “How could the warehouse pick...
Even with a shiny new Shopify theme and a handful of apps, your store might be lacking something. From font size to footer styling adjustments, hover animation to header transmigration (okay, that last one is made up), customizing your Shopify...
By strategically applying customer data and personalization, online merchants can attract and convert their ideal customers, increasing their overall sales. It's also a great way to attract and convert customers without having to offer free shipping, gifts with purchase, or other pricey gimmicks, which is...
