New Year’s resolutions are a strange thing. We make them. We break them. We promise ourselves this year will be different... only to find ourselves drinking a little too much wine, eating pizza for breakfast, and skipping the gym for...
We love deals and discounts, and clearly we’re not alone. Shoppers are expected to drop an eye-popping $45 billion this Black Friday, with some of them camping out overnight or waking up at dawn to jostle fellow shoppers for cheap electronics, appliances,...
They say God is in the details… or is it the devil? Either way, somebody is definitely in those details, and they’re important. But amid all the big tasks that need doing this time of year—ramping up production, creating content, building your...
You’ve seen the YouTube clips: crazed customers, blindsided employees, flying headbutts as crowds clash over the last pair of Nikes. It’s enough to make any level-headed person want to bow out of Black Friday altogether. But before you do, consider...
With all the fuss and attention paid to search engine optimization, you’d be forgiven for thinking it’s the only way people find things anymore. But the fact is, only a small proportion of online shoppers arrive at a store knowing...
"See it, want it, buy it." That's pretty much your dream customer, right? Someone who stumbles upon your product and proceeds directly to checkout. No detours, no distractions, no "I’ll think about it and come back later." But that breed of clear-eyed, caution-to-the-wind shopper is an...
As an online business owner, you know as well as anyone that facts change. And while some of these "factual adjustments" may seem trivial or irrelevant to your day-to-day life (Pluto isn’t actually a planet, a penny dropped from the...
It’s easy to get excited about the idea of starting an online business. The stats are trending upward, the stories are all positive, the ideas bouncing around your head are nothing short of amazing. It's only when you get to building the damn thing...
Here’s a rule we can (probably) all agree on: the more time someone spends in your store, the more likely they are to buy something. Sure, there are outliers—the jokesters who poke around for hours and then leave without buying...
