Online shopping is incredibly convenient—just ask the 1.66 billion people who made an ecommerce purchase in 2017. But as great as selling online can be, there's something to be said for good old-fashioned face-to-face retail. Whether you see it as...
“For the future of commerce to not only survive but thrive, it needs to be in the hands of the many, not the few.” Rousing words from Shopify COO Harley Finkelstein at this year’s Shopify Unite conference, a three-day event...
Spring has arrived, and you know what that means. Well, for most of Canada it still means snow, but here in Victoria spring is in full bloom—and that means it’s time for some spring cleaning! As a Shopify merchant, the...
There was a time when "dropshipping" was a bit of a buzzword in the world of ecommerce. Fast forward to today, and you'll find that nearly a quarter of online businesses use dropshipping as their primary order and fulfillment method. For...
As theme developers, we're in the business of helping you sell more. So is our biggest partner, Shopify. Every Shopify theme we sell is a living product, designed to scale with your store. We're always adapting and improving our products,...
We send and receive emails ALL. THE. TIME. When was the last time you woke up with fewer than five emails in your inbox (promotional or otherwise)? Probably 1997. As an online marketer, the great thing about email is that...
Running an online store can be stressful. Between fine-tuning your product offering, fulfilling orders, maintaining your website, and so much more, it's easy to lose sight of something as dreary as reducing shopping cart abandonment. If you've ever felt personally...
People love putting things into groups. Biggest to smallest, fastest to slowest, cheapest to priciest—these are the buckets we instinctively sort the world into so we can better understand it. In fact, psychologists have found that when we struggle to...
