“Competitive intelligence” is one of the cooler terms when it comes to ecommerce. If you’re anything like us, you might hear it and think of Jeopardy! or The Price is Right or a bright-eyed troop of spelling bee contestants lined...
When Jake Starr began making wallets out of firehose, he had no idea what he was getting himself into. A firefighter in Louisville, Kentucky, he was simply experimenting with some firehose that had been thrown out at the station. He...
Every online merchant knows that just because a customer “completes” their order, that doesn’t mean the transaction is finished. For one thing, you’ve got to come up with the right shipping strategy and get the order shipped off. Even after...
It’s a great time to be a Canadian. Not only are we on top of the world geographically, but right now we’re topping lists for education, social mobility, air quality, and happiness. The Raptors just made franchise history and turned...
As ecommerce designers, we talk a lot about the importance of navigation and organization. On a platform like Shopify, it’s critical that merchants arrange their collections in a way that’s clear and accessible to customers. But one piece of functionality...
It’s been a wild year for Connor Meakin. It was barely three months ago that the 27-year-old launched Pure Bone Broth, Vancouver’s first commercial retailer of chicken and bone broth. The launch followed months of testing and research—not to mention...
Email marketers have a lot of tools at their disposal. Some of these services pride themselves on sending billions of emails each month, while others provide a more crafted, intimate experience. For all of them, their core value has been helping...
Nearly three years ago, Emmy Trinh was vacationing in New York when she came across a blue agate that would become a cornerstone in her career. She had recently left her corporate job to care for her mother, and while that...
When we talk to successful ecommerce merchants, most of them stress the value of social media as a marketing channel. Instagram in particular is loved for its high engagement and visual appeal, but one of its drawbacks when it comes...
