Kate here - I’m back with our startup business series, Exploring every thread! This week we’re going to learn about using SEO and keywords to make your business easier to find online. Although I have lots of experience working with...
When it comes to ecommerce statistics, there’s one common theme: The amount of money being spent online is increasing every year. While Black Friday, Cyber Monday, and the Christmas shopping season are shoo-ins for big sale opportunities, there are a...
Hello and welcome back to Exploring every thread, where I chronicle my eCommerce experience! Last time I talked about how I chose a theme to use for my vintage baseball patch store and what kinds of features you’ll want to...
The avalanche of articles published post-BFCM 2019 had a few common themes. First, ecommerce as a whole is growing at a spectacular rate. Second, mobile commerce (or "mcommerce") is the hottest trend in the industry right now (especially when it...
This post is part of our exploring every thread series, where I, Kate, discuss some of the challenges I've faced in my journey as a Shopify merchant, and how I've been able to overcome them. Be sure to check out...
We’ve been going pretty hard on BFCM lately, but don’t think we’ve forgotten about that other holiday careering towards us like a festive freight train. While Christmas may not get the same do-or-die treatment in ecommerce circles as the "Cyber...
With Black Friday and Cyber Monday around the corner, it's time to start thinking about how you're preparing your store for success in order to make the most out of the busiest shopping season of the year. From themes and...
Black Friday, Cyber Monday, and the rest of the holiday season is fast approaching, but there’s still plenty of time to prepare. To help you get on the right track, today we released our Holiday Handbook for Shopify Entrepreneurs, a...
Here at Pixel Union, we currently have 11 Shopify themes available between our website and the Shopify marketplace. And while they all come with top-notch capabilities and amazing features, we prefer not to take a generalist approach when creating themes....
