Great ecommerce design isn't one-size-fits-all, which can make it hard to define, but you know it when you see it. The same is true for bad design: your shoppers might not be able to pinpoint what's wrong with the look...
During the height of the COVID-19 pandemic, siblings-in-law Victoria Kingford and Sean Hammett had a difficult time finding high-quality baking ingredients. As avid UK home bakers, they knew others in their local area were having the same problem. So, they...
It only takes one good idea to hit it big. Just ask Casper, which became a $555-million company practically overnight with a mattress-in-a-box that delivered a loud wake-up call to the entire “sleep” industry. Or Spanx, whose inventor Sara Blakely...
Welcome to The ultimate guide to starting an online store, presented by Pixel Union and Out of the Sandbox. Below you will find articles from both brands that are packed with helpful tips, tricks, and best practices for starting an online store. ...
The oversized, full-width hero image on a store landing page is everywhere these days. And it makes sense, doesn't it? Not only does this site-spanning, larger-than-life image appeal to our visual sensibilities, but done right, it can be a powerful way to establish a brand,...
There's no way around it: images are the best way to showcase a product. 93% of consumers cite images as a major consideration when making a purchasing decision online. And, over half of customers will leave a website if they...
You already know that product reviews are important. They build trust both between you and your customers and in your products, they improve SEO, increase conversions, and more. But the bigger question remains: how do you get customers to leave them? Motivating customers...
For every order you ship, there’s a chance the customer will return it. In contrast with brick-and-mortar stores, which have an average return rate of 8%, the return rate for ecommerce is at least 30%. Ecommerce is growing at an explosive rate, and...
After being made redundant during the COVID-19 pandemic, Philippa Main decided to use the opportunity to try something completely different with her career. So, she started an online store with her sister, Jessica. Each with a flair for interior design,...
