Email marketing is one of the most proven strategies for driving sales. Don’t believe us? Consider that during Black Friday 2017, email marketing campaigns drove an incredible 23% of online sales. To make email marketing work for you this holiday...
Black Friday is just over 10 weeks away, and while shoppers are soaking up the last rays of summer, you’re probably in full holiday mode preparing for the busiest months of the year. We know that between finalizing your marketing...
In the ecommerce game, it’s never too early to start thinking about your Black Friday Cyber Monday (BFCM) sales strategy. During BFCM last year, US businesses alone made a staggering $7.9 billion in revenue, and this year those numbers are...
If you’re running and operating your own online store, you’re probably well acquainted with the pesky issue of cash flow management. You’ll have surges in sales and be flush one month, then find yourself stretched the next time you need...
Meet Superstore: our very first Shopify theme built specifically for wholesalers and large product catalogs. It's been a year in the making and we're so excited to share this brand new theme with you. In this post, we’ll show you...
As a Shopify merchant, creating special offers and discounts can be frustrating. Shopify’s discount functionality is severely limited, with most apps only supporting one or two promotion types. Managing a long list of discount codes and paying for multiple app...
With over 1 billion monthly active users, and 500 million daily active users, Instagram has grown from that hipster image-sharing app your friends were gushing over in 2010 to an integral part of a successful digital marketing strategy. As a...
Close your eyes and try to type “Accessibility.” Can you do it? Or did you end up with a few too many c’s, an x, and no t? Now imagine trying to search, view, and purchase a product without your...
Have you noticed an influx of traffic and sales from foreign countries? Has your business grown to a point where your current Shopify plan feels limiting? If so, it might be time to upgrade to Shopify Plus and start growing...
Ecommerce and its environmental impact is a hotly debated topic. Is ecommerce more eco-friendly than standard brick-and-mortar retail? What happens to all the shipping materials used in ecommerce? Are more emissions produced in a two-day or 14-day shipping window? While...
