As a Shopify merchant, you probably spend a lot of time thinking about how to scale your business—and there’s no shortage of options. You could buckle down on advertising, launch a referral program, or connect with influencers to promote your...
Kate here - I’m back with our startup business series, Exploring every thread! This week we’re going to learn about using SEO and keywords to make your business easier to find online. Although I have lots of experience working with...
When it comes to ecommerce statistics, there’s one common theme: The amount of money being spent online is increasing every year. While Black Friday, Cyber Monday, and the Christmas shopping season are shoo-ins for big sale opportunities, there are a...
Hello and welcome back to Exploring every thread, where I chronicle my eCommerce experience! Last time I talked about how I chose a theme to use for my vintage baseball patch store and what kinds of features you’ll want to...
The avalanche of articles published post-BFCM 2019 had a few common themes. First, ecommerce as a whole is growing at a spectacular rate. Second, mobile commerce (or "mcommerce") is the hottest trend in the industry right now (especially when it...
This post is part of our exploring every thread series, where I, Kate, discuss some of the challenges I've faced in my journey as a Shopify merchant, and how I've been able to overcome them. Be sure to check out...
Three days. 72 hours. 4,320 minutes. That’s how much time you have before this weekend's hysteria hits—less if you're planning to launch your sales on Gray Thursday (which you may know by its former moniker, Thanksgiving). While you've no doubt...
It’s a battle of the titans! Our flexible wholesale powerhouse, Superstore vs. our best-selling large-catalog theme, Empire. While it’s true that both themes share similarities and features, there are unique differences that present significant value for merchants. In this post,...
We’ve been going pretty hard on BFCM lately, but don’t think we’ve forgotten about that other holiday careering towards us like a festive freight train. While Christmas may not get the same do-or-die treatment in ecommerce circles as the "Cyber...
