You already know that product reviews are important. They build trust both between you and your customers and in your products, they improve SEO, increase conversions, and more. But the bigger question remains: how do you get customers to leave them? Motivating customers...
For every order you ship, there’s a chance the customer will return it. In contrast with brick-and-mortar stores, which have an average return rate of 8%, the return rate for ecommerce is at least 30%. Ecommerce is growing at an explosive rate, and...
After being made redundant during the COVID-19 pandemic, Philippa Main decided to use the opportunity to try something completely different with her career. So, she started an online store with her sister, Jessica. Each with a flair for interior design,...
Buying a new Shopify theme is a big deal. With so many themes to choose from, and so many points to consider—from features to functionality, from visual design to the reputation of the developer—it's easy to get overwhelmed. Whether you're...
Looking for an easy way to get your customers shopping this holiday season? It’s not too late to make a gift guide! Creating curated lists of gift ideas for your online store is a great way to help your customers...
Two days. 48 hours. 2,880 minutes. That’s how much time you have before this weekend's hysteria hits—less if you're planning to launch your sales on Gray Thursday (which you may know by its former moniker, Thanksgiving). While you've no doubt...
At just 23 years old, Bailey Latimer of Latimer Design is finding his way in the world of ecommerce design, and creating award-winning online stores in the process. His work with solar-powered product company GoSun not only brought him and the brand...
After hearing clients complain about not having time to eat a healthy breakfast, dietician Zoey Li started recommending overnight oats as an easy solution. The meal-prepped breakfast option became so popular among her clients that Li decided to create an...
For most e-commerce brands — particularly if you’re direct-to-consumer — it’s a given that you’ll run a promotion at some point. The question is: what type of promotion is right for your business? There are a few things you’ll want to take...
