Here at Pixel Union, we currently have 11 Shopify themes available between our website and the Shopify marketplace. And while they all come with top-notch capabilities and amazing features, we prefer not to take a generalist approach when creating themes....
Have you ever seen a sale and convinced yourself, “C’mon! You’re basically losing money by not taking advantage of this!” While that never is truly the case, customers will reason with themselves in this manner. They will almost always focus more...
We all know urgency is a great way to drive conversions. Think about it. When you're shopping and you see a special offer, you're more likely to act if the offer is available for a limited time only, right? This...
At Pixel Union, we’re beyond excited to announce the official launch of Superstore V2.1. With newly added features, plus updates to the existing ones you love, Superstore V2.1 offers a seamless user experience that will have your customers coming back...
Let’s face it, there are a lot of Shopify merchants out there. In fact, data suggests there are approximately 500,000 active stores running on the platform—and that number is growing. Given the sheer number of stores, it’s important for merchants...
The wait is over. Shopify announced that as of Tuesday, September 17 US-based merchants using its platform will be able to sell hemp-derived CBD and CBD-related products where permitted by state and local law. We at Pixel Union have been...
When it comes to increasing your Shopify store’s revenue, more traffic isn’t always the answer. Selling more to your existing customers is both cheaper (less marketing spend) and more efficient (they’ve already shown an interest in your products). So how...
As a merchant with a larger product inventory, you need a theme that works just as hard as you do to help your customers convert. With expansive product lists, inventory piled to the roof, and increasing site traffic, you need...
Email marketing is one of the most proven strategies for driving sales. Don’t believe us? Consider that during Black Friday 2017, email marketing campaigns drove an incredible 23% of online sales. To make email marketing work for you this holiday...
Black Friday is just over 10 weeks away, and while shoppers are soaking up the last rays of summer, you’re probably in full holiday mode preparing for the busiest months of the year. We know that between finalizing your marketing...
In the ecommerce game, it’s never too early to start thinking about your Black Friday Cyber Monday (BFCM) sales strategy. During BFCM last year, US businesses alone made a staggering $7.9 billion in revenue, and this year those numbers are...
If you’re running and operating your own online store, you’re probably well acquainted with the pesky issue of cash flow management. You’ll have surges in sales and be flush one month, then find yourself stretched the next time you need...
