With the holiday season quickly approaching, we know merchants need their stores operating at peak capacity. And while this is certainly true for merchants of all sizes, it’s particularly important for wholesale merchants and those with large-catalogs. With that in...
When it comes to Black Friday and Cyber Monday, online shoppers expect deep discounts and massive savings. But as a Shopify entrepreneur—even if you sell a bunch of your products—the discounted prices cut into your margins and leave a meager...
With Black Friday and Cyber Monday around the corner, it's time to start thinking about how you're preparing your store for success in order to make the most out of the busiest shopping season of the year. From themes and...
Black Friday, Cyber Monday, and the rest of the holiday season is fast approaching, but there’s still plenty of time to prepare. To help you get on the right track, today we released our Holiday Handbook for Shopify Entrepreneurs, a...
Here at Pixel Union, we currently have 11 Shopify themes available between our website and the Shopify marketplace. And while they all come with top-notch capabilities and amazing features, we prefer not to take a generalist approach when creating themes....
Have you ever seen a sale and convinced yourself, “C’mon! You’re basically losing money by not taking advantage of this!” While that never is truly the case, customers will reason with themselves in this manner. They will almost always focus more...
We all know urgency is a great way to drive conversions. Think about it. When you're shopping and you see a special offer, you're more likely to act if the offer is available for a limited time only, right? This...
At Pixel Union, we’re beyond excited to announce the official launch of Superstore V2.1. With newly added features, plus updates to the existing ones you love, Superstore V2.1 offers a seamless user experience that will have your customers coming back...
Let’s face it, there are a lot of Shopify merchants out there. In fact, data suggests there are approximately 500,000 active stores running on the platform—and that number is growing. Given the sheer number of stores, it’s important for merchants...
The wait is over. Shopify announced that as of Tuesday, September 17 US-based merchants using its platform will be able to sell hemp-derived CBD and CBD-related products where permitted by state and local law. We at Pixel Union have been...
When it comes to increasing your Shopify store’s revenue, more traffic isn’t always the answer. Selling more to your existing customers is both cheaper (less marketing spend) and more efficient (they’ve already shown an interest in your products). So how...
As a merchant with a larger product inventory, you need a theme that works just as hard as you do to help your customers convert. With expansive product lists, inventory piled to the roof, and increasing site traffic, you need...
