With so many sales for holiday shoppers to choose from, how do you make yours stand out? Is it absolutely necessary to steepen storewide discounts to 50% off? The answer is no. As a Shopify entrepreneur, you don’t need to...
It may only be October, but the holiday season has already begun. Retailers are spilling the beans on their most exciting offers. Ecommerce experts are making their annual predictions. Shoppers are doing their research and making their lists. Yes, the...
Content is the bait luring customers into your online store. It’s the ammunition for social media posts, email marketing campaigns, and Google and Facebook ads. It’s the piece of your marketing-strategy puzzle that cannot go missing. Unfortunately, content is often...
Earlier this year, we released Reach, a playful, mobile-first Shopify theme for emerging and niche markets. As theme designers, it's an awesome feeling watching a new theme go live and start appearing "in the wild." Equally great is hearing from...
Let’s get the easy prediction over with. Black Friday 2018 is going to be the biggest one yet. Last year, the shopping-fueled holiday reached $5.03 billion in online sales, breaking ecommerce records along the way. Expect that number to grow...
Fact: your Shopify store isn’t ready to launch until it’s optimized for mobile. It's a safe generalization to say that the majority of online shoppers also have smart phones and frequently do their shopping via their mobile devices. In the...
Whether you’re a brand new Shopify merchant or you’ve been using a free theme for a couple years, you’ve probably found yourself wondering, “Should I upgrade to a premium theme? What are the benefits? Is it worth the investment?” Free...
As an online merchant, you know how important product pages are to the success of your store. They’re where you display your products, convey their value, and, if you’ve done everything right and the stars align, make the sale. And...
Black Friday is a huge opportunity for ecommerce merchants to cash in on holiday shoppers. Standing out from other stores is important, and preparing yourself for success should start early. As a Shopify merchant, the question is, where should you...
