Hot on the heels of last month’s Shopify section parity update, we’ve released another update to all of our Shopify themes—responsive images and lazy loading! Shopify's responsive images update means nothing but good news for you and your online store....
There was a time when "dropshipping" was a bit of a buzzword in the world of ecommerce. Fast forward to today, and you'll find that nearly a quarter of online businesses use dropshipping as their primary order and fulfillment method. For...
As theme developers, we're in the business of helping you sell more. So is our biggest partner, Shopify. Every Shopify theme we sell is a living product, designed to scale with your store. We're always adapting and improving our products,...
We send and receive emails ALL. THE. TIME. When was the last time you woke up with fewer than five emails in your inbox (promotional or otherwise)? Probably 1997. As an online marketer, the great thing about email is that...
Running an online store can be stressful. Between fine-tuning your product offering, fulfilling orders, maintaining your website, and so much more, it's easy to lose sight of something as dreary as reducing shopping cart abandonment. If you've ever felt personally...
Ecommerce is quickly becoming an integral part of today's world. Every day, more and more shoppers are heading online to find the products they need. And as more people shop online, more and more entrepreneurs are diving into the heady...
When we launched our enterprise-level Shopify theme, Empire, last summer, we knew it would be great. Not only did it appeal to the increasing appetite from Shopify merchants for search-focused and large-catalog themes, it filled a major gap in the...
Here at Pixel Union, our mission is to create beautifully designed web products that help you sell more. We want to provide easy-to-use tools that make it possible for you to create not just an online store, but a feeling...
People love putting things into groups. Biggest to smallest, fastest to slowest, cheapest to priciest—these are the buckets we instinctively sort the world into so we can better understand it. In fact, psychologists have found that when we struggle to...
