Everyone loves to laugh. As an online business, humour can be a real asset to your marketing. It breaks down walls, makes you more approachable, and establishes your brand's personality. Think of your favourite commercials—I'd bet that Geico commercial with the...
One of the many challenges of running an online business is building trust with your customers. Trust can be hard to maintain when you don’t share a physical location or engage face-to-face with shoppers—interactions that come more easily for brick-and-mortar...
Spring has arrived, and you know what that means. Well, for most of Canada it still means snow, but here in Victoria spring is in full bloom—and that means it’s time for some spring cleaning! As a Shopify merchant, the...
Hot on the heels of last month’s Shopify section parity update, we’ve released another update to all of our Shopify themes—responsive images and lazy loading! Shopify's responsive images update means nothing but good news for you and your online store....
There was a time when "dropshipping" was a bit of a buzzword in the world of ecommerce. Fast forward to today, and you'll find that nearly a quarter of online businesses use dropshipping as their primary order and fulfillment method. For...
As theme developers, we're in the business of helping you sell more. So is our biggest partner, Shopify. Every Shopify theme we sell is a living product, designed to scale with your store. We're always adapting and improving our products,...
We send and receive emails ALL. THE. TIME. When was the last time you woke up with fewer than five emails in your inbox (promotional or otherwise)? Probably 1997. As an online marketer, the great thing about email is that...
Running an online store can be stressful. Between fine-tuning your product offering, fulfilling orders, maintaining your website, and so much more, it's easy to lose sight of something as dreary as reducing shopping cart abandonment. If you've ever felt personally...
