If you’ve been through Black Friday and Cyber Monday (BFCM) as an online merchant before, you’re well aware of the stresses that come with it… “What do you mean my package is delayed at customs?” “How could the warehouse pick...
Even with a shiny new Shopify theme and a handful of apps, your store might be lacking something. From font size to footer styling adjustments, hover animation to header transmigration (okay, that last one is made up), customizing your Shopify...
By strategically applying customer data and personalization, online merchants can attract and convert their ideal customers, increasing their overall sales. It's also a great way to attract and convert customers without having to offer free shipping, gifts with purchase, or other pricey gimmicks, which is...
Online shopping is incredibly convenient—just ask the 1.66 billion people who made an ecommerce purchase in 2017. But as great as selling online can be, there's something to be said for good old-fashioned face-to-face retail. Whether you see it as...
“For the future of commerce to not only survive but thrive, it needs to be in the hands of the many, not the few.” Rousing words from Shopify COO Harley Finkelstein at this year’s Shopify Unite conference, a three-day event...
Everyone loves to laugh. As an online business, humour can be a real asset to your marketing. It breaks down walls, makes you more approachable, and establishes your brand's personality. Think of your favourite commercials—I'd bet that Geico commercial with the...
One of the many challenges of running an online business is building trust with your customers. Trust can be hard to maintain when you don’t share a physical location or engage face-to-face with shoppers—interactions that come more easily for brick-and-mortar...
Spring has arrived, and you know what that means. Well, for most of Canada it still means snow, but here in Victoria spring is in full bloom—and that means it’s time for some spring cleaning! As a Shopify merchant, the...
