Strategic, branded product descriptions can be the difference between an abandoned cart and a conversion. While you might save time by pasting generic descriptions into your product pages, taking the path of least resistance can really limit your bottom line....
We all play favourites. Whether it’s a special pair of shoes, a go-to recipe, or a child we love just a little bit more, it's in our nature to gravitate towards some things more than others. For us, it’s our Atlantic...
Switching ecommerce platforms can seem like a formidable task. Is moving to Shopify worth sacrificing all the work you’ve put into building a functional Magento or WooCommerce store? We think so. That’s why we were so excited when Parachute Coffee...
Worldwide ecommerce revenue is growing at an unprecedented rate. Shopify predicts that by 2021, global ecommerce sales will reach an astonishing $4.5 trillion USD. As a Shopify entrepreneur, growing your business means evolving with the industry. It’s never been more...
As you may have noticed when you opened your inbox this morning, email marketing is alive and well, and for online merchants, it’s actually one of the most profitable marketing channels available. Don’t believe us? Consider the following: Email is...
Here at Pixel Union, our mission is to create beautifully designed, easy-to-use tools to help you sell more on Shopify. We want to make it possible for you to create not just an online store, but a comfortable home for...
Another year, another ecommerce record smashed. According to Adobe Insights, online shoppers spent $24.2 billion over the BFCM weekend this year. Cyber Monday led the way with $7.9 billion in sales, followed by Black Friday at $6.2 billion. While merchants...
The emails are out. The deals are abundant. The sales are coming in fast and furious. It’s every Shopify entrepreneur’s dream come true. Or is it? While there’s no denying that BFCM means big business, every year it seems more...
With so many sales for holiday shoppers to choose from, how do you make yours stand out? Is it absolutely necessary to steepen storewide discounts to 50% off? The answer is no. As a Shopify entrepreneur, you don’t need to...
