There’s going to come a time, oh, about six weeks from now, when you find the words “MORE EMAIL ADDRESSES” in block letters at the top of your wishlist. That’s because with Black Friday and Cyber Monday shopping in full...
October is here, and you know what that means—jingle bells, tinsel, and "Silver Bells" playing on an endless loop inside your head. Sure, it may seem premature, but for online merchants there’s no such thing as “too early” when it...
Most brick-and-mortar merchants understand the importance of a comprehensive business insurance policy. If a shopper slips and breaks an arm, the store owner doesn't want to be on the hook for an expensive medical bill. If a hurricane roars in and...
“Competitive intelligence” is one of the cooler terms when it comes to ecommerce. If you’re anything like us, you might hear it and think of Jeopardy! or The Price is Right or a bright-eyed troop of spelling bee contestants lined...
If you've ever managed or worked in a retail environment, you know how much pricing matters. Beyond starting with a good idea and a quality product, price is the single most important factor in affecting consumer purchasing decisions—and arguably the most misused tool in...
Every good business is constantly evolving—that’s true more than ever when it comes to ecommerce. Magento has long been a go-to platform for online stores, but these days more and more merchants are taking their business to Shopify. If your...
Have you been thinking about adding popups to your online store? Maybe you’ve read about how popups can boost clicks, conversions and sales. Maybe you’ve heard from merchants who’ve added them and seen their email captures and social followings surge. Maybe...
Setting prices for your products is one of the most puzzling and stressful aspects of running an online store. Price them too low and you might make a ton of sales but you’ll end up in the red at the end...
Here’s a scenario that might sound familiar. A new customer lands on your site, finds a product they like at a price they love, and adds it to their cart. So far, so good, right? But when they get to...
