The name of the game in ecommerce is conversion. There are so many ways to engage your customers: targeted ads, banner ads, email campaigns. It’s important to have a destination for these customers—a landing page that supports the messaging in...
The following is an excerpt from The Shopify Merchant's Guide to Holiday Engagement, a free eBook featuring 10 amazing Shopify experts. In this post, Jay Myers, co-founder of Bold Commerce, shares some common misconceptions and best practices for on-site promotions, plus his actionable tips...
As you’ve surely noticed from the last few posts on this blog, we take the holidays seriously. While you’ve been hard at work getting your online store ready for the busiest two months in ecommerce history, we’ve been putting the...
Why do people like to shop online? For many consumers, it's convenience—ecommerce has effectively eliminated the barriers that are "putting on real pants" and "fighting for a parking spot." But the novelty of being able to buy anything and everything from...
There’s going to come a time, oh, about six weeks from now, when you find the words “MORE EMAIL ADDRESSES” in block letters at the top of your wishlist. That’s because with Black Friday and Cyber Monday shopping in full...
October is here, and you know what that means—jingle bells, tinsel, and "Silver Bells" playing on an endless loop inside your head. Sure, it may seem premature, but for online merchants there’s no such thing as “too early” when it...
Most brick-and-mortar merchants understand the importance of a comprehensive business insurance policy. If a shopper slips and breaks an arm, the store owner doesn't want to be on the hook for an expensive medical bill. If a hurricane roars in and...
“Competitive intelligence” is one of the cooler terms when it comes to ecommerce. If you’re anything like us, you might hear it and think of Jeopardy! or The Price is Right or a bright-eyed troop of spelling bee contestants lined...
If you've ever managed or worked in a retail environment, you know how much pricing matters. Beyond starting with a good idea and a quality product, price is the single most important factor in affecting consumer purchasing decisions—and arguably the most misused tool in...
