As ecommerce designers, we talk a lot about the importance of navigation and organization. On a platform like Shopify, it’s critical that merchants arrange their collections in a way that’s clear and accessible to customers. But one piece of functionality...
It’s been a wild year for Connor Meakin. It was barely three months ago that the 27-year-old launched Pure Bone Broth, Vancouver’s first commercial retailer of chicken and bone broth. The launch followed months of testing and research—not to mention...
Email marketers have a lot of tools at their disposal. Some of these services pride themselves on sending billions of emails each month, while others provide a more crafted, intimate experience. For all of them, their core value has been helping...
Nearly three years ago, Emmy Trinh was vacationing in New York when she came across a blue agate that would become a cornerstone in her career. She had recently left her corporate job to care for her mother, and while that...
One of the fringe benefits of working in ecommerce is all the amazing online stores we’re introduced to every day. Shopify and BigCommerce now collectively power more than 300,000 stores selling everything from kid’s clothes to cocktail shakers, and having worked with...
Buzzwords. Trends. Internet crazes. They pop up on your Facebook feed one morning, and by noon they’ve been picked up by news outlets, industry experts and everyone in your office. And while most are easy to dismiss as ephemeral marketing fluff...
When we talk to successful ecommerce merchants, most of them stress the value of social media as a marketing channel. Instagram in particular is loved for its high engagement and visual appeal, but one of its drawbacks when it comes...
In our customer research, we’re always keeping an eye out for stores with inspiring stories to tell. So when we found out about GAIA Empowered Women, a Dallas-based company that employs refugee women, we knew we had to get to...
Your inbox is overflowing, 40 orders are unfulfilled, taxes are due in two weeks, payroll in two days, and your website just crashed—again. This probably isn’t the life you envisioned when you left the rat race to start your online...
