One of the fringe benefits of working in ecommerce is all the amazing online stores we’re introduced to every day. Shopify and BigCommerce now collectively power more than 300,000 stores selling everything from kid’s clothes to cocktail shakers, and having worked with...
Buzzwords. Trends. Internet crazes. They pop up on your Facebook feed one morning, and by noon they’ve been picked up by news outlets, industry experts and everyone in your office. And while most are easy to dismiss as ephemeral marketing fluff...
When we talk to successful ecommerce merchants, most of them stress the value of social media as a marketing channel. Instagram in particular is loved for its high engagement and visual appeal, but one of its drawbacks when it comes...
In our customer research, we’re always keeping an eye out for stores with inspiring stories to tell. So when we found out about GAIA Empowered Women, a Dallas-based company that employs refugee women, we knew we had to get to...
Your inbox is overflowing, 40 orders are unfulfilled, taxes are due in two weeks, payroll in two days, and your website just crashed—again. This probably isn’t the life you envisioned when you left the rat race to start your online...
In ecommerce, there are all kinds of numbers and formulas you can use to gauge the health of your store. You can check your visitor count, calculate your average order value, scrutinize your conversion rate, and you’ll probably gain some...
Our friends at Kit CRM unveiled some pretty cool features today with the launch of an API that connects ecommerce apps with their marketing tool’s existing functionality. Billed as the “virtual marketing assistant,” Kit uses text messages to communicate with online...
Today’s ecommerce marketers have plenty of flashy, high-priced tools to choose from, but one of the most effective is something that’s been relied on for years: referral campaigns. Leveraging the benefits of word of mouth, referral programs incentivize customers and...
Of all the questions you face as an online merchant, one of the toughest to answer is how to spend your marketing budget. Where should you allocate your dollars so that they have the most impact? Do you pour them into attracting...
