The following is an excerpt from The Shopify Merchant’s Guide to Holiday Engagement, a free eBook featuring 10 incredible Shopify experts. In this post, Michael Chachula, Founder of Foursixty, shares some common misconceptions and best practices for using social media...
Advertising is critically important for all merchants. Platforms like Facebook have become so sophisticated in what they can offer advertisers—the data is so rich that merchants are able to engage the kinds of customers who will actually drive sales for...
As an online merchant, you know that product pages are important. You might even go so far as to say they’re the most important part of your store. After all, they’re where customers make the all-important decision to buy or...
The following is an excerpt from The Shopify Merchant’s Guide to Holiday Engagement, a free eBook featuring 10 incredible Shopify experts. In this post, Taylor Sicard, VP of Growth and Partnerships for Rare, shares some common misconceptions and best practices...
With more than 1,500 apps in the Shopify App Store, there’s no shortage of options when it comes to extending the functionality of your online store. Want to optimize product pages for search engines? There’s an app for that. How...
The name of the game in ecommerce is conversion. There are so many ways to engage your customers: targeted ads, banner ads, email campaigns. It’s important to have a destination for these customers—a landing page that supports the messaging in...
The following is an excerpt from The Shopify Merchant's Guide to Holiday Engagement, a free eBook featuring 10 amazing Shopify experts. In this post, Jay Myers, co-founder of Bold Commerce, shares some common misconceptions and best practices for on-site promotions, plus his actionable tips...
As you’ve surely noticed from the last few posts on this blog, we take the holidays seriously. While you’ve been hard at work getting your online store ready for the busiest two months in ecommerce history, we’ve been putting the...
Why do people like to shop online? For many consumers, it's convenience—ecommerce has effectively eliminated the barriers that are "putting on real pants" and "fighting for a parking spot." But the novelty of being able to buy anything and everything from...
