It’s easy to get excited about the idea of starting an online business. The stats are trending upward, the stories are all positive, the ideas bouncing around your head are nothing short of amazing. It's only when you get to building the damn thing...
You might have heard of a little Shopify app called Receiptful back in the day. A great idea perfectly executed—bundling marketing offers into email receipts—the free app helped more than 15,000 brands increase their sales and maximize customer lifetime value,...
Here’s a rule we can (probably) all agree on: the more time someone spends in your store, the more likely they are to buy something. Sure, there are outliers—the jokesters who poke around for hours and then leave without buying...
It’s 2017 and the future is bright—especially if you’re in ecommerce. With constantly-improving technology, sharpened logistics, and an endless supply of really freaking cool things to buy and sell, there’s never been a better time to run an online store. The...
The following is an excerpt from The Shopify Merchant’s Guide to Holiday Engagement, a free eBook featuring 10 incredible Shopify experts. In this post, Andrew Chan, Co-Founder of AfterShip, shares some common misconceptions and best practices for shipping and fulfillment,...
In case you missed it, Google announced that it will be cracking down on mobile popups and “intrusive interstitials” in a bid to make the internet more mobile-friendly. As of January 10th, 2016, the search engine is penalizing—i.e. dropping in its...
Customer support can be the difference between making a sale and not making a sale. When you’re just starting out and you don’t have much traffic yet, every visit to your website is critical. It’s very important to engage these...
The main purpose of loyalty and referral programs is to keep your customers coming back. You want them to keep spending with you instead of your competitors, and to become brand advocates who get you new visitors by referring their...
Well, we’ve done it again. We broke yet another Black Friday spending record. The final figures are still being tallied, but we already know it was a banner day for ecommerce—one that surpassed the $3 billion dollar mark for the first time in...
