"See it, want it, buy it." That's pretty much your dream customer, right? Someone who stumbles upon your product and proceeds directly to checkout. No detours, no distractions, no "I’ll think about it and come back later." But that breed of clear-eyed, caution-to-the-wind shopper is an...
Every now and then, an opportunity comes along that’s just too good to pass up. Cheap tickets to Maui, shares in a company you know is going to take off, free samples at the grocery store. In our case, it...
As an online business owner, you know as well as anyone that facts change. And while some of these "factual adjustments" may seem trivial or irrelevant to your day-to-day life (Pluto isn’t actually a planet, a penny dropped from the...
Did you know that more shoppers today are buying from mobile devices than desktop computers? How about that mobile is the fastest-growing sales channel in history? Or that by the end of 2017, it will be the largest sales channel, period? You might not...
It’s easy to get excited about the idea of starting an online business. The stats are trending upward, the stories are all positive, the ideas bouncing around your head are nothing short of amazing. It's only when you get to building the damn thing...
You might have heard of a little Shopify app called Receiptful back in the day. A great idea perfectly executed—bundling marketing offers into email receipts—the free app helped more than 15,000 brands increase their sales and maximize customer lifetime value,...
Here’s a rule we can (probably) all agree on: the more time someone spends in your store, the more likely they are to buy something. Sure, there are outliers—the jokesters who poke around for hours and then leave without buying...
It’s 2017 and the future is bright—especially if you’re in ecommerce. With constantly-improving technology, sharpened logistics, and an endless supply of really freaking cool things to buy and sell, there’s never been a better time to run an online store. The...
The following is an excerpt from The Shopify Merchant’s Guide to Holiday Engagement, a free eBook featuring 10 incredible Shopify experts. In this post, Andrew Chan, Co-Founder of AfterShip, shares some common misconceptions and best practices for shipping and fulfillment,...
