In ecommerce, there are all kinds of numbers and formulas you can use to gauge the health of your store. You can check your visitor count, calculate your average order value, scrutinize your conversion rate, and you’ll probably gain some...
Our friends at Kit CRM unveiled some pretty cool features today with the launch of an API that connects ecommerce apps with their marketing tool’s existing functionality. Billed as the “virtual marketing assistant,” Kit uses text messages to communicate with online...
Today’s ecommerce marketers have plenty of flashy, high-priced tools to choose from, but one of the most effective is something that’s been relied on for years: referral campaigns. Leveraging the benefits of word of mouth, referral programs incentivize customers and...
Of all the questions you face as an online merchant, one of the toughest to answer is how to spend your marketing budget. Where should you allocate your dollars so that they have the most impact? Do you pour them into attracting...
“Do something that you love. Make sure it solves a problem people are having, and once you’ve found an idea you feel passionate about, don’t spend forever making preparations—just do it.” This is Ryan Rundle’s advice for anyone thinking about...
Consumers love their subscriptions. And why wouldn’t they? Receiving a fresh monthly shipment of high-quality, novel, and personalized products is fun, and it makes life easier. Why try on clothes at the mall—or even shop for them online—when you can...
In the past couple years, one of the most noticeable trends in ecommerce has been the rise of subscription-based businesses. Curated “box companies” have received arguably the most attention—we profiled eight of our favourites last week—but there are all kinds...
If someone had told you in 2000 that one day you’d be getting a fresh supply of socks, shaving supplies and snacks delivered to your door each month, would you have believed them? Or would you have found the idea...
If you’ve been to an Anthropologie store lately, you may have seen some beautifully packaged, naturally made skincare products emblazoned with a circular anchor logo. That’s the mark of Narae Kim and Elie Nehme, the Toronto-based founders of Artifact Skin...
