Tracking your metrics can be dizzying if you’re a first-time merchant. With so much data available—AOV, CAC, LTV, RPC, and so on—it’s easy to get buried under stacks of reports and lose sight of what’s really important. The holidays are even...
If you’ve ever tried to market your store on Instagram, you’ve probably noticed that the only clickable link is the single line of text in your profile bio. This is fine for driving traffic to your homepage, but the lack...
$885 billion. That’s how much U.S. shoppers are expected to spend this holiday season. With all that cash on the table, it's no surprise retailers are fighting tooth and nail for every sale, discounting their products deeper and starting their promotions...
One of the great things about making ecommerce themes is all the amazing online stores we discover along the way. We find them when we’re helping our customers, when we’re looking for visual content to license for our themes, and when we’re just looking...
Two years ago, Matt Quann was working as a graphic designer in San Francisco when he decided he needed a side project. He wanted it to be something that would get him out of the office, away from the computer,...
Few people today are familiar with Amazon’s beginnings as an online bookstore run out of Jeff Bezos’ garage. Fewer still could tell you that eBay traces its origins to a broken laser pointer, or that Wal-Mart launched its big-box empire...
Marketing is a challenge for most online merchants. Taking the time to not only build and run marketing campaigns, but also study best practices and make those campaigns effective across numerous channels, is a lot to ask on top of...
It’s the end of October. For a lot of folks, that means piles of leaves, pumpkin spice lattes, and scrambling for a Halloween costume. For retailers, it means around-the-clock planning, prioritizing and preparation. Yes, the Most Wonderful Time of the Year is...
Facebook has always been kind of a joke when it comes to ecommerce. Remember Gifts? Neither do we. But after years of struggling to integrate ecommerce, it seems the social media giant is finally onto something with its new “Shop”...
