If you’ve been to an Anthropologie store lately, you may have seen some beautifully packaged, naturally made skincare products emblazoned with a circular anchor logo. That’s the mark of Narae Kim and Elie Nehme, the Toronto-based founders of Artifact Skin...
When you’re planning your sales calendar for the new year, certain days make for obvious targets: Valentine’s Day, Mother’s Day, Father’s Day, Black Friday. It doesn’t take an MBA to see why holidays like these account for a significant chunk...
Every year, business owners have the same fears following the holiday season. They see their revenues dropping after a soaring fourth quarter, the returns flooding in, and they start to feel as deflated as that blow-up Santa still flapping around...
Whatever the experts say, email isn't dead. However, it is true that inboxes are getting more and more crowded each year. This has led marketers to try and find new ways of reaching people—and one of the marketing channels on...
The lights are strung. The malls are packed. A steady stream of mushy commercials tugs at our heartstrings while selling us iPads and remote control cars. With the industrial holiday machine out in full force, it’s hard not to get...
Tracking your metrics can be dizzying if you’re a first-time merchant. With so much data available—AOV, CAC, LTV, RPC, and so on—it’s easy to get buried under stacks of reports and lose sight of what’s really important. The holidays are even...
If you’ve ever tried to market your store on Instagram, you’ve probably noticed that the only clickable link is the single line of text in your profile bio. This is fine for driving traffic to your homepage, but the lack...
$885 billion. That’s how much U.S. shoppers are expected to spend this holiday season. With all that cash on the table, it's no surprise retailers are fighting tooth and nail for every sale, discounting their products deeper and starting their promotions...
One of the great things about making ecommerce themes is all the amazing online stores we discover along the way. We find them when we’re helping our customers, when we’re looking for visual content to license for our themes, and when we’re just looking...
