Have you ever seen a sale and convinced yourself, “C’mon! You’re basically losing money by not taking advantage of this!” While that never is truly the case, customers will reason with themselves in this manner. They will almost always focus more...
We all know urgency is a great way to drive conversions. Think about it. When you're shopping and you see a special offer, you're more likely to act if the offer is available for a limited time only, right? This...
When it comes to increasing your Shopify store’s revenue, more traffic isn’t always the answer. Selling more to your existing customers is both cheaper (less marketing spend) and more efficient (they’ve already shown an interest in your products). So how...
As a Shopify merchant, creating special offers and discounts can be frustrating. Shopify’s discount functionality is severely limited, with most apps only supporting one or two promotion types. Managing a long list of discount codes and paying for multiple app...
We all love data visualization. Whether it’s a heat map of global running routes or a scatter plot of The Boss’s complete works, there’s something incredibly satisfying about seeing huge amounts of data presented in artful fashion. But the best part of...
Higher order values. Better conversion rates. Built-in marketing support. Whether you’re an ecommerce pro looking to diversify your business or an after-hours hobbyist with retail in your sights, the advantages of selling wholesale are hard to ignore. But actually landing...
It’s not a secret. It’s not a passing trend. And it’s not just for companies that package their products in shipping containers. Wholesale pricing is a great way to grow your Shopify business without heavy investment in marketing or customer...
It’s a mob mentality out there. Customers are basing their buying decisions largely on what others are purchasing. Product demand and trends may be helping you drive sales, but how do you showcase this effectively in your Shopify store? Enter...
Stop me if you’ve heard this one before: You’re shopping online and you go to check out, only to realize you’re $11 shy of qualifying for free shipping. You could pony up the extra $9.99 for shipping… or you could add a...
