With all the fuss and attention paid to search engine optimization, you’d be forgiven for thinking it’s the only way people find things anymore. But the fact is, only a small proportion of online shoppers arrive at a store knowing...
We’ve said it before and we’ll say it again—ecommerce moves fast. When we launched our best-selling Grid Shopify theme back in February 2015, parallax was brand new. Ghost buttons were everywhere, hidden navigation was still considered “experimental,” and mobile-friendly design...
Booking a holiday online can be a real chore. Bulky forms, tiny thumbnails, ambiguous pricing tables, availability calendars that haven't been updated since 2015—when it comes to making online bookings, the user experience often leaves a lot to be desired. Our...
Everybody wants options. Whether you’re deciding where to go for dinner, what to order when you get there, or even how to pay the bill, we can all agree that choice is a good thing. In the past few weeks...
We have nothing but love for Shopify. It’s affordable and easy to use, it comes with amazing technical support, and, oh yeah, it has some pretty darn nice-looking themes. But not every ecommerce platform is perfect for every merchant, and...
"See it, want it, buy it." That's pretty much your dream customer, right? Someone who stumbles upon your product and proceeds directly to checkout. No detours, no distractions, no "I’ll think about it and come back later." But that breed of clear-eyed, caution-to-the-wind shopper is an...
Every now and then, an opportunity comes along that’s just too good to pass up. Cheap tickets to Maui, shares in a company you know is going to take off, free samples at the grocery store. In our case, it...
As an online business owner, you know as well as anyone that facts change. And while some of these "factual adjustments" may seem trivial or irrelevant to your day-to-day life (Pluto isn’t actually a planet, a penny dropped from the...
Did you know that more shoppers today are buying from mobile devices than desktop computers? How about that mobile is the fastest-growing sales channel in history? Or that by the end of 2017, it will be the largest sales channel, period? You might not...
